Show LOCAL COMENT ARY Once a Decade We Do It And Its It's Always Revealing BY DY SAM TAYLOR For some time The Times has thought in terms temu of expanding expanding ex ex- Its coverage In Southeastern Southeastern Southeastern South South- eastern Utah through a concerted concerted concerted con con- subscription contest Although Although Al Al- At- At though new readers have always al always al- al ways way been welcomed to the tha fold solicitation has been nil with new subscribers coming in on a voluntary basis In fact It has been twenty years since this newspaper was involved in a contest such as the Everybody Wins contest contest con con- test now running At that time timea a 1940 Chevrolet was won by Mrs Charles Cunningham of Moab as first prize Subscription drives are interesting in- in Interesting In In- and revealing Results Results Results Re Re- of the first few days of the contest have been both satisfying and informative Time and time again sot sol solicitors have been met with the statement We have been buying the paper every evey week but haven't subscribed be cause we weren't asked This of course makes the Job of selling much ml easier The attitude attitude at at- must be formed in other areas where newspapers are continually Involved in active subscriber solicitation Were We're finding too that a good many new subscribers are arc surprised d to learn that they can save almost half- half price by subscribing for a ayears ayears ayears years year's time and even more for longer periods We were fortunate In obtaining obtainIng obtain obtain- ing the services of William Bill Nimmo as contest edi edl tor As a top member of the Liner Uner Circulation Service nationwide nationwide na na- na subscription campaign cam cam- staging organization Mr Nimmo is enthusiastically going about the Job of taking the T-I T to every corner comer of Southeastern Utah through subscription sales sates Occasionally our campaign entrants are met with cism This we feel feet can only help us do a better Job of giving giving ing the people of our trading area more of what they want In a weekly newspaper One entrant was met with the statement The paper doesn't have enough local news At first reaction we might be tempted to fall back backon on the answer you cant can't please everyone but on second second second se se- cond thought would like to examine the criticism closer First for those who have been In Moab since the early days of the uranium boom we would like to Invite a com com- parison In this respect we recall recall re re- call catl the busy days of the prospecting prospecting prospecting pros pros- rush when local news outside the front page was w was s practically non Then too we would like to remind subscribers that by virtue of its internal make up a weekly newspaper Is dependent dependent dependent dent to a large degree on its readers to furnish news for publication We dont don't mean by this that every reader is duty- duty bound to Journalistically sub sut submit mI mit t all he knows every week But nut news tips notes that can be transformed Into news items or stories pictures of general Interest and forehand knowledge of coming events are actively solicited by this newspaper And we invite criticism and suggestions Each idea for improvement improvement im im- provement of this publication will be met with interest on the part of the management A famous newspaper editor once said If I printed the kind of newspaper I 1 wanted to read no one would buy It This pretty well explains the situation of most eTtry mry new newsy paper of general circulation Its It's what the readers want that counts and reader suggestions suggestions sug sug- are always met with an attentive ear |