Show ABC certifies the facts An advertiser knows where and to how many people people people peo peo- his message in The Times-Independent Times will witt be There Thero need be no guessing Available to him are the up date date to-date facts on this newspapers newspaper's vt f 1 E D o paid circulation audited and certified by byan o q qan an independent organization that n ista o for this purpose purpose B O I I The Times-Independent Times this week wee C I Iwas was approved for or membership in the d o 0 Audit Bureau of Circulations following der C lJ Jan J an exhaustive independent au audit it of paid circulation records The Bureau is a voluntary cooperative cooperative cooperative tive profit non-profit association that was established by advertisers advertisers advertisers ad ad- advertising agencies ag and publishers to ensure dependable statements for buyers of advertising space and to give publishers full credit for l legitimate circulation circulation circulation tion statements I ABC membership is open only those publications which can n qualify under the highest standa standards ds of circulation circulation circulation tion value value standards standards that are recognized throughout the advertising industry As a result no other medium of mass communication can present substantiated claims comparable to the audited statements 6 of ah an ABC pub pub- Readers may wonder What Nhat does this mean to tome tome tome me In the everyday sense nothing can replace the newspapers newspaper's obligation to deliver good reading material That is the readers reader's prime requirement if he is to keep reading the newspaper But as additional evidence of reputation and reliability the ABC symbol seen above in its characteristic hexagonal shape tells tens a lot Jot about a publication To the advertisers an honest honeRt guarantee of newspaper newspaper newspaper news news- paper circulation coverage is the asking ABC recognition n means a a. great deal Of the nearly neary one hundred hunt hun hun- t- t dred dyed newspapers ne and magazines in this State only a doz dozen n or of r so have audited circulation i The Times-Independent Times has earned earned the ABC symbol symbol symbol sym sym- bol of Reliability and wears it like a bad badge e on every iss issue with issue with ith pride |