| Show BUMS AND BEER 1 YANKS CIGARETTES Fall Cathartics Fail Oils G Skid Garters j e e FIGHT TO FINISH IN BIG LEAGUES LEAGUES' i in iI I Bv n By H. H I I. I PHILLIPS I MR TWITCHELL ANALYZES ur LOOK FOR the most exciting I 1 race in years In both baseball big leagues league declared 1 E Elmer I 1 m mer e r Twitchell eminent sports porta fan pinochle pi pi- nochie player and antique nutpick collector today If you wish my analysis based largely on getting the games by radio and television here It is Beer Deer cigarettes the Yanks motor oils oUs Dem Bums Dums and I various breakfast foods will fight it out to the finish In both leagues of them can winIt win and any anyone one It baa has been been a very nry good race so o far with the American league a little faster with the clear cut commercials but clearly dearly clearly clear clear- with the National league ly outclassing It U with the more Informal testimonials to popular popular lar tar products I 1 dont don't recall a baseball race when the appeals appell to radio fans tans to hurry burry to th e Icebox for a ft cold drink were done with such spirit and form e eIn In both major leagues the boys who bat out the commercials were In there trying at all times and they rarely failed to come through in the pinches The game It seems to me Is much faster than It used to be W When en I was a boy a game would go on all afternoon with no reference to a n cigar a lubricant or a drink The emphasis seemed to be on garters and cathartics all via the old fashioned billboards Advertising as a handmaiden of the national game was minimized You could take it or leave It Today from the opening cry of Play Ball the contest tingles tingles tingles tin tin- with sales talk talks They are not only usIng the tho livelier ball but livelier jingles and selling arguments For years I took my baseball without having my sales resistance knocked over the fence but today it happens to me In every inning I Hitting pitching and base running running running run run- ning have Improved tremendously in baseball So have enunciation and merchandising The twirling is much better The announcer throws Hn a ft t u weed but also has a change of pace They say that whoever Is ahead July 4 will finish as the pennant winners The Dodgers and a couple of ot breweries were out front on that date this year In one league and the Yanks Tanks and tobacco away out ahead In Inthe Inthe inthe the American I look for no great change The final result may be Influenced influenced In in- somewhat by mishaps One of at the top announcers In the American league has developed calcification of ot the vocal delivery and may be out a few weeks And two announcers In the National are out with lame tonsils What do you think of the Ati AlbI An b. Alb Alb- i we asked I would have to know about the product they e replied Mr TwItchell l I e I t I FATHER AND SON Popper what is a British lar crisis I A. A The A.-The The British sh dollar crl crisis l. l Ahem Well er It Is a o crisis I cyst Ver dollars The British have trouble buying things with the American dollar Q Like Like does Yes A.-Yes In a way Haven't you any home work to do Q But But popper Isn't a dollar I a dollar In England Just as much muck u Ii in this country A. A No A. No my son I think the boy Is outside calling for you I Q Answer Answer my question popper A. A A. A Wen A.-Wen Well er the tha dollar Is li u In American unit The British tile uj pounds Q Pounds Pounds of what A. A A A.-A A pound Is le their unit of money An Englishman never asks Lend me 10 dollars He Re asks Lend me 10 pounds Q Jt If If we say say we haven't aD any pounds and end offer oller him dollars dollar will ho he refuse to take the money mon mon- ey A. A Dont Don't Don't Dont be fantastic Of or course coarse he takes akes' the money but bat bathe buthe he wont won't spend It In dollars Q Then Then what good are dollar dollari to him A. A The A.-The The kids are playing bas ban across the street Dont Don't you need fresh air e Q Popper Popper what Is a sterling area A AIt It It Is an area where sterling is tie the the monetary base Various Various' countries use different kinds ol of money but It Is converted Into tier tier- ling and Wheres Where's your your catchers catcher's mitt Q Is Is Is' Is the dollar worth more than the other kinds of money popper A A. It AIt It It Is worth so much more that the British cant can't afford to use It to buy things until next Septem ber Now beat it |
