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Show THE TIMES-INDEPENDENT, ~ bh ppliqued Bedspread MOAB, Select Words Helped Hitler Vanquish Foe How Dangerous Is College For Your Daughter? (Bell Syndicate-WNU Service.) ‘Wortenkrieg' Enemies With Filled Terror, Psychologist Explains. WASHINGTON.-Typewriters are more potent than air bombers, and the armored phrase maker is mightier than heaviest tank-at least in the long run-according to Elmer Wheeler, New York psychologist. He says this despite ‘‘events in Europe'' and points out that Hitler had prepared the way for his planes and tanks and motorized divisions with sharp-pointed phrases. S making quilt; diagram of "lit. yardages; color schemes. * jd order to: e 's 2 wing Circle Needlecraft i] Eighth Ave. nclose 15 Dept. New cents in coins York for Pat- ee ess eeeeeeeeseseeeeeeeeeeeseeseses oa rts, or defective diamonds, e most used in industrial eshments, considerable quantibeing consumed for trueing ing wheels, mineral boring, manufacture of wire drawing gas and the sawing of hard stone. are also used in glass and yeling works for working and ‘ glass, in optical and horoP works and for machinery utting fiber, metals and hard Alippositions. Carolyn will also find at college a wild young group that mistakes freedom for license, and familiarity for love. She will find girls and men who are at home in every night-club and roadhouse for miles. By KATHLEEN NORRIS AROLYN graduated ( from high school this spring, and Carolyn's mother wants to know whether it's safe to let a girl of eighteen go 500 miles away to college. to go. She has never been away from home. She has never been on her own. Jean is going. Carolyn and Jean have been schoolmates for all the four years of ‘"‘high."' They have studied and chattered and walked to and fro together since small-girl days; they have danced with at _ school boys same the dances, and gone to many a movie with boys and without. It would be really cruel, thinks Carolyn's mother, to refuse to let the child go on into the new experience e Crying spells, irritable nerves due to functional 8 "monthly" pain should find "woman's friend'' in Lydia E. Pink's Vegetable Compound. Try i dydiaE. Pinkham' S885 0 Day by Day Stronger [Wet each day find us stronger, wsre gentle; firmer in what we Kk is right, and more tolerant he Opinions of others.-John is Ring. alt t Lake'sLake' NEWEST HOTEL Hotel EMPLE SQUARE hs Opposite Mormon Temple HIGHLY RECOMMENDED \ Rates $1.50 to $3.00 Ss ata mark of distinction to stop thi ° pf micas cease ta iF : that that means glamorous so much world of to her, college which she and Jean have dreaming for actual years. of been And yet- Pitfalls Loom Large. And yet one hears such disturbing things about girls who are pushed out of the home nest so young, who have to choose their own friends, decide which amusements to take and which ones to refuse, manage allowances, guard health, and avoid all the pitfalls that are always awaiting The general conthe inexperienced. sensus of opinion, thinks Carolyn's girls are is that college mother, pretty reckless, and that home training is soon forgotten in the independence and exhilaration of university life. It's expensive, too. Extremely expensive. No, Carolyn's parents think they'll have to say ake + Tas of But what to offer her in place a prospect so completely alluring? colat week-end a Carolyn has had She has seen the beautiful lege. the under set buildings dignified laughgreat trees; she has heard the groups happy and free the ter of in and crossing the lawns and going has sat out of the big doorways, she fasciso theater, memorial in the detail, natingly complete in every no boys and and listened while girls walked the older than herself have excitement, Friendships, boards. beaus- theatricals, picnics, fun, evcomprises college summed up, or any otherything Carolyn's heart pleads she and er girl's heart wants, and argues and weeps and promises matter 1s In the while passionately e. is so pretty,'' her mother hase so ‘She has always been writes. we can How watched! carefully we danger the safeguard her from is your honest know is there? What of opinion co-educational institu- think are the tions? What do you have the wonchances that she will re- ; / Would Bear" i lere was a time in America aen there were no set prices. "Merchant charged what # thought "the traffic would at." Advertising came to 4, *Scue of the consumer. ye €d the way to the estab- ‘d prices you pay when buy anything today. The and derful time she anticipates, satisfied when turn to us happy and take to ready she graduates, and smalltown life family s and home 999. oeQuestions Can Mother Answer. to that is, what Well, the answer From eee sort of a girl is Carolyn? Carolyn come sort of a home has of character In the everyday tests is Carolyn's how sure of Carolyn mother? wt hundre ite s ago, Carolyn at io cima have been marrying,vee and perhaps departing, a seat front and shawled, on the os to ee prairie schooner, never Tiretime.of again. She homefolkstepping 0 disappointment, ee atop ea plunged in would have faced it, and farming cooking and sewing ! and bearing children, endured whatever discomfort her mate's intemperance, imposed or unsuccess, upon her. or harshness College isn't quite so serious a step. And yet it's grave enough, too, and mistakes years can for woman even a an made shadow all quite unfortunate as in college her future deeply marriage as can. Even the most ill-starred marriage has about it a certain dignity. But the girl who creeps home beaten and destroyed from college has to possess superhuman qualities to bring her young, broken life back to anything near normal again. Groups Vary Morally. At college Carolyn will find all she dreams in companionship and freedom. She will find that many of the girls and men are fine, come from good homes, hold to a code essentially the same as that their fathers and mothers knew. These love good times, dancing, picnics, houseparties, theatricals, sports, big games, and are continually planning and plotting for all of them. But they take them as rational human beings, the men, however unconseiously, thinking of all women in the terms of their mothers and sis ters, and the girls well aware that to hold the respect of desirable men friends they have to preserve their own. So in groups, with the right element of brothers and sisters and responsible persons, they go up into the snows to ski, descend to tha beaches to swim, fall in love, tall corn is also derize" meats. as a vegetable There may be moments when she genuinely shocked, made uneasy by considering just how rapidly all this has come about, but the telephone ringing, and the voice of some ringleader telling her of the new will quickly reassure day's plans her, and she will plunge back into the whirlpool, glad to escape the need of analysis or giving the matter any great consideration or any very is serious thought. moment inevitable the When comes to end all this, the valuable, the irreplacable element of her life Whether she has had is destroyed. a only a dozen petting parties or behundred, one lover or six, one in wildered half-intoxicated evening a night-club or twenty, one flunked subject or ten, won't matter. She will come home utterly disenchant- ' cynical. hardened, Her old no friends will not interest her, but be town or crossroads village will it in find will she so small but what the sort of superficial Bohemianism accusto which college years have tomed her. Girl Must Make Own Decision. Some colleges and all sororities try to keep their girls under control by means of permissions, regulations, closing hours, "lockouts." But who these only work with the girls want So them lyn's. Mother to work. problem the It is for and Dad is strictly Caro- her to decide can't do much. it; Audubon's By PAUL (Released T. STURGIS by Western Newspaper Union.) I don't know which is the hardest, worrying about a corn crop or picking it. If I had my choice I'd take the picking every time. If the corn crop doesn't fail at least four times every year there is something wrong out here in the Corn Belt. Four times is the least. That's par. Although I do know fellows who can figure out a crop failure any day of the year. Starts in February. Business é a BOSBY ss be a hard summer and she better start doing her own washing. The bank directors scrape the frost off the window and begin to wonder if they ought to rent the room for a beauty parlor and move down into the basement. Of course the cold breaks up in March and a few robins show up. The boys start flying kites and the drugstore puts on a one-cent sale for a feeler. They start staking out three new filling stations. Then comes a heavy snow and all is sunk again. The corn sure won't make it now. We got to get along with the old bus another year. Ah! Things ~ " SS a gh. at eR : oy SS ho: = a . pS WA The above map, accompanying the July Bulletin of U. S. business conditions issued by La Salle Extension university, illustrates the current trade picture in the various sections of the nation. Production has been moving steadily upward, similar to last year's trend at this time and volume of trade is seven per cent higher than a year ago. te 2s 3880 Total < css Divided by two 1940 NOTE-Though this a startling coincidence, one's age added to the equals naturally birth 1940. 1879 1924 16 61 Hitler 1889 1933 7 51 3880 3880 1940 1940 seems to be Anyit isn't. year of his this year, as steel, machinery, aviation, shipbuilding, machine tools and equipment. Significant gains have also been made in other important lines, as the textile industry where operations have been speeded up in both cotton and woolen mills. While business volume has been expanding, prices of many commodities have declined. The drop in the prices of farm products was halted at a point several per cent above a year ago. Some recovery has taken place due to the government farm program and to the increased consumer demand that has accompanied greater industrial activity. As long as these continue they should further strengthen farm prices. The prices for industrial prod- ucts, especially those of metals and manufactured goods, have held relatively stable. Business faces the problem of adjusting itself to new factors which are constantly changing. At the same time, it must guard against the possible adverse effects of fu- ture events that cannot now be accurately predicted. The need is more urgent than ever for alert and capable management in every business enterprise in order to adapt policies and methods to current conditions. Look Better. April shows up. Things look better. But all the time the wind keeps blowing. First it just blows tumbleweeds and garbage cans around, and then it starts moving shed roofs and the soil itself. A cloud of gloom settles down over everyone. The drugstore cuts its order for ice cream cones in half and the hardware store doubles its order for rope. It gets drier and drier. Everybody in town is out on the street wondering where all the farmers and rain have gone to. The Wednesday evening bridge club meets and it is like a wake. Nobody brags about the oil burner or the trip to Florida. the Blues. About this time it starts to rain. Rains for about a week. The first few days there isn't room in town to park a razor blade. Everybody is buying seed and wondering where they can get a vacant lot and plant a few spuds. But as the rain keeps on, worrying starts again, and now they are wondering if it is ever going to quit raining long enough to get a crop in. Maybe they better plant water lilies and start a frog farm. Everybody has the blues. Corn's sure to rot in the ground. A bunch gathers in the street. They talk about their operations, or they got to have their teeth pulled and they've just been putting it off, or other cheerful subjects* like: What is the country coming to anyway? Ge Pe a Stalin Blades Shame Without Soap Dates to 1253 $11,700 for One Book The highest price paid at an American book auction in 1939 was $11,700, paid for a first folio of SS Mussolini } Linen Bb lwecesenese 1883 BOER Came to power 1922 18 power in Years 57 AGO civecccoecs | Razor Linen was first manufactured in England by Flemish weavers in 1253. ct FIGURES | ripened Millions Visit Library In 1939, 3,653,552 visited the New York public library on Fifth avenue. RRS | FATEFUL i am Baths SS larger orders now. The gains have been most striking in the heavy-goods industries, such in the About 90,000 safety razor blades are used annually in Hollywood studios for scraping and splicing film, Dog-on LaSalle Map of Business Conditions placing in hich to "ten- The fruit is served when green and as dessert Hollywood's Then CHICAGO.-lIn spite of depressing steadily been has business news, pushing ahead under the combined factors. major three of stimulus First, the orders from abroad for inwar materials have been greatly continexpansion This creased. ued even after the French breakthe total governSecond, down. mental expenditures for relief and program for the national defense Third, are rapidly becoming larger. higher still ing anticipat buyers are expenditures in the future and are tree, The famous baths of ancinet Rome were without one item we consider a necessity-soap. To cleanse the body, a slave wielded a strigil, or skin scraper. Dominates By L. G. ELLIOTT uses the Jimmy Lynch of Sans Souci, Mich., is a carnival daredevil. He turns over automobiles at high speed, and has escaped injury for years. But when he tripped over a dog recently, he dislocated his shoulder. Take February for instance. There is a good month for a failure. A bunch has dropped into the harness shop to soak up a little heat. Outside the wind is moaning around in the bleak cornstalks and the overshoe is in its prime. ‘‘Seems like this cold is hanging on,'' somebody says with a doleful shake of his head. ‘‘Don't believe the frost will get out of the ground in time to make a crop."' Well, the word gets around that the crop has failed. The racket store man tells his wife it is going to President La Salle Extension University. many of : | State. midwestern, Word to the Ladies. "If the wife wants a new hat," added Mr. Wheeler, ‘‘she never should raise the question, but she should say to friend husband, ‘Should I get a $3 or a $5 hat?'' Slogans, however, are ‘‘dated'' in the Wheeler word laboratory. The phrases that emerge from the mental test tubes are called ‘‘sizzlers."' *"‘The steak in the restaurant,"" he pointed out, ‘‘sells because it sizzles appetizingly, not because it came from a certain type of steer. You can't march the steer through the restaurant."' News Paw-Paw content, are used springing from Iowa seed. I haven't any figures to prove it, but I'd make a bet there's more headaches caused from worrying about the corn crop than there is about balancing the budget. And the worrying can always start early. War for has Leaves in pepsin The little lady is among the tall corn in a field at Long Beach, California, a city which has a reputation for being a transplanted part of Iowa. The Word ‘Testing' Laboratory. Mr. Wheeler's ‘‘word laboratory"' is used by many big industrial firms to help them in overcoming sales resistance without a struggle. "‘We test words as others test materials,"" he explained. For instance, he said a Washington department store that wanted to sell white shoe polish was told to tell customers, ‘"‘It won't wear off.' After that it could hardly keep enough polish in stock. A flat clothespin manufactured by another client sold 30,000,000 on this phrase: "It won't roll." Soda dispensers, he illustrated, sell three or four times as many egg malted milks by holding up two eggs in front of the customer and asking: ‘One egg or two?" If they had said: ‘Do you want an egg,'' the chances are the customer would have declined. fall out again, consult over finals and seminars and extract frem a glorious youthful time its very happiest possibilities. Carolyn will also find at college a wild young group that mistakes freedom for license, and familiarity for love. She will find girls and men who cut classes, entertain a general scorn for teachers and for learning, are at home in every nightclub and roadhouse for miles, and believe in giving free rein to the most elementary human instincts. The first boy she fancies will choose some occasion when she has been eating and drinking, petting and dancing to excess, to convince Carolyn that what all the other girls do certainly can't be such a serious mistake, and without caring very much Carolyn will presently find herself involved in the usual sordid affair. A Sheepskin of Cynicism. ed, Uses paw-paw Bermuda. "Take that word blitzkrieg,'' he explained in a recent address before the District of Columbia Dental society. ‘‘It's enough to strike terror in any one's heart. And then the suggestion of a secret weapon- which may be three-fourths propaganda-hasn't reassured any one in the Nazis' path. He's also broadcast a new terror-‘stukas,' dive bombers."' Mr. Wheeler, who claims the only word laboratory in the world, addressed the dentists on ‘Words That Win Over Patients."" He suggested various methods for them to use in inspiring confidence in their patients and in keeping them coming back instead of neglecting their teeth. Carolyn, of course, is dying dustrial Diamonds Many It's Always O pen Season For Corn Jitters, It Seems a delightful His bd iad The sun comes through at last and everybody starts digging dandelions and getting into arguments with their wives about wallpaper. The corn is up and the world is all right again. But not for so long. It starts to get cold and the thermometers get down in the thirties. That means a May frost. A catastrophe. All the corn will have to be replanted and it will never mature. Dumps are ransacked for tin cans to set over the tomato plants. Something has to be saved. More Weather weather is on suffering. politicians, hand, If it isn't something corn for the June it is is the primaries are not far off. Candidates don't know whether to let their hair grow long and wear a black hat like a statesman, or wear overalls and get the vote out on their milking rec- Presidents and July 4 Three presidents of the United States died on the nation's birthday, July 4-John Adams, Jefferson and Monroe. One was born on July 4-Calvin Coolidge. Greenland the Largest Outside of Australia, which is an island continent, Greenland is the largest island in the world. CLASSIFIED DEPARTMENT HOTELS When in HOTEL RENO, NEVADA. stop at the GOLDEN-Reno's largest and most popular hotel. RENO Room with KIT CARSON Bath 639 S. HOTEL $2.00 Virginia APARTMENT Block from Temple. week or month. RICHMOND, 70 E. Free St. KODAK HOTEL Rates: day furnished. Salt Lake. FINISHING 25¢ Roll Developed and 16 prints prints 25c. REX PHOTO :: OFFICE NEW AND typewriters, S. L. 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COLORADO TCHERY, Denver INEXPENSIVE The at MEALS best food in Salt Lake is served by The MAYFLOWER CAFE 154 South Main-POPULAR PRICED uncheons, Dinners and Sandwiches KODAK FINISHING PHOTO-KRAFT ECONOMY FILM SERVICE Any Roll Developed 8 Quality PrintsExtra Prints Wrap - coin and - - - + film with - - 25e © + 3e carefully SCHRAMM-JOHNSON DRUGS PHOTO-KRAFT-Box Salt Lake City. 749 Utah HOTEL BEN LOMOND OGDEN, UTAH ih 350 Rooms-350 Baths - $2.00 to $4.00 Family Rooms for 4 persons $4.00 Air Cooled Lounge and Lobby Grill) Room Coffee Shop Tap Room Home ot Rotary-Kiwanis- Executives Exchange-0Optimas- "20-30" Chamber of Commerce and Ad Club Hotel Ben OGDEN Come as Tt ords. If crops look good, the statesman pose is the best. But if it looks like the chinch bugs might be able to get in and do their dirty work, look out. of America." Sea in Desert Marine fossils have been found in Grand canyon and on the nearby Painted desert, indicating that an arm of the sea at one time covered this part of northern Arizona, Comes. That night the sky clouds over and the frost is sidetracked. The next day turns off warm. By noon there is hardly a businessman in town. They are all out in the country looking up and down the corn rows for prospects for selling everything from washing machines to side delivery rakes. That's when the bad news leaks out. The cutworms have sneaked up on the corn and are laying it low. Anyway that is what the farmers tell them. After that, there is a period of cool, damp weather interspersed with warm days. Whatever kind of "Birds Lomond UTAB you are € Fitzgerald. Mgr --o-EeueeeEeaeEeeeeeeeeeeeererrenananee eee WNU OBB - Week No. 4028 - SALT eee LAKE aaa a Kathleen Norris Says: min Gayest of Scraps t, oy ert isn't he, this easily applid pup, Frisky Fido! He's just patch and his bow can be in gayest of scraps. Do a block odd moments. Pattern 2541 ains a diagram of block; ac% Gate pattern pieces; directions UTAH ee |