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Show I ' Utah Backward In InTourist InTourist InTourist Tourist Publicity Publtcity PublicityThirty Thirty five states in the Umted United UmtedStates UnitedStates UnitedStates States are no nov v advertising v.lth vlth with v.lthmoney withmoney . withmoney money appropriated appropnated by state legislatures legislaturesCompetition legIS legISlatures legislatures latures laturesCompetition Competition beiss between bet\\een bet een \ een states and andcommunities andcommunities andcommunities communities for the tl1e tourist dollar jis is becoming becoIl1lng as keen as the competl competi competltlon competition competition tlon tion between bet\\een bet een \ merchants for the customers eu.tomer eutomer customer . s dolJar dollar dolJarConcerted dollarConcerted I Concerted efforts are being madtto made madeI madeto madeto to convince members of the Utah Utahstate Utahstate Utahstate I state legislature that Utah should shouldadvertise shouldadvertise shouldadvertise advertise and do it consistently bo boI bocause bcause b " cause it has a story to tell teU It has hasscenery hasscenery hasscenery I scenery in 111 which it excels This ThisI Thisstate Thisstate Thisstate state is one of the five most popu popular popular opu opular I lar tourist meccas In the Umted UmtedStates UmtedStates UnitedStates States the others being belllg New York YorkCalifornia YorkCalifornia YorkCalifornia California Louisiana and FloridaUtah Florida FloridaUtah FloridaUtah Utah with its historical histoncal background backgroundits ItS southern Utah parks and un unI unusual unusual unusual usual scenery and arid points of mter inter mterest intereat interest est eat in 111 all sections of the state has hasoutstandmg hasoutstanding hasoutstanding I outstandmg outstanding attractions to brmg bring brmgVI bringvisitors ' VI viitors . > lt Jrs < here Since Slllce business and andthe andthe andthe the people peo.le peole . , . generally benefit from fromthe fromthe fromthe the expenditure within WithJn this state stateof stateof stateof of the money brought by visitors visitorsit it is a logical contention contenhon that the thepeople generally through the state statelegislature legislature should invest mvest the money moneyto moneyto to make it possible to tell the world worldabout \ worldabout orld orldabout about the attiactions atttactions of this are area areaMoney areaMoney . Money spent in this v . way ay reaps big bigdividends bigdividends dividends and should not be con consldered considereci considered sldered sidereci as an expenseIn expenseIn expense expenseIn In 1938 the tourist tourl&t tourlt & business busmess wasUtahs was wasUtah wastltahs Utah tltahs s fifth filth largest large.t larget . industry and andbrought andbrought andbrought brought an estimated expenditure within Wlthln the state of twenty t\\enty t enty \ five mil million million [ lion dollars doJars ] Those who have made madea a study of the situation have pre predlcted predicted predieted dlcted dicted that . with v.lth vlth adequate promoUon promotion promo [ tion Uon and advertising advertismg the touriSt touriStbusiness touristbusiness touristl business within Wlthm ten years can be to become Utahs TJtahs Utah s largest largestindustry industry The byproducts resultmgfrom resultingfrom resulting resultmg from such promotion . will v.il1 vil1 make It Itmore itmore itmore more conven ent for visitors and andUtahns andUtahris andUtahns Utahns Utahris to enjoy the attractions attractionsprevallmg attractionsprevailing attractions'prevailing attractionsprevailing ' prevallmg prevailing thioughout thlOughout the state because because be causeuth cause \ with \uth uth an Influx of visitors demanc1s deniands de mands manc1s niands will make it imperative toplOvlde topiovide to piovide plOvlde better mountain roads roadscampng roadscamping roadscamping campng camping grounds and sleeping ac accommodaUons accomniodations commodatlons commodaUons comniodations Many states not notpossessmg notpossessing notpossessing possessmg possessing attractions attrac1uons comP comparableto comparable lrable lrableto < to those found m in Utah have plO pio plOgressed piogreased piogrossed gressed greased rapidly in 111 this respect be beI becat bet-aise bet aise I cat - at se of the necessity of provldmg providing provldmgbetter providingbetter providingbetter better and ample facilities provldmgI and ac accommodatlons accoinmodations accommodatlons I commodatlons coinmodations for those H"ltingthetr saitingtheir vnting H"lting Hlting saiting " their thetr areaAdvei area areaAdvertising I IAdvel Advertising Advel Advei tlSmg tising when procerly plan planned planned ned and end pioperly plOperly administered ISan isan is an investment in m private plivate piivate btlSiness business btlSinessand businessand businessand and should bring brmg thesame the < same ame result resultIII resultin resultin III in state business busmess |