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Show - - - - - t . THE PUBLIC FORGOT FORGOTFor FORGOTFor For business men who WJlO app appear ear earto to tothink to think the public does doesnotneed not notneed notneed -notneed notneed - need to be constantly reminded of who they are , where they areand are areand I Iand and what they have to sell , the well-know well know well-known known weIl-knoWjn weIl knoWjn - , ? ! story of what happen happen- happened happened - ' ! ed to a product called Pyle's Pyles ' Pearline will bear repeating . In the early years of this century , Pearline , a cleaning ma ma- material material ma- ma material - terial , , was used by most of the house-wivies house wivies - - of the country . In In1904 1904 the company spent $500,000 500000 $ , in advertising , . Then the adver adver- advertising advertising advertising - tising was greatly curtailed and about 1907 it was discontinuedaltogther discontinued discontinuedaltogther discontinuedaltogther altogther , as the company thought the product was so well known Irnown knownihat known-that known that ihat - hat no further advertising was necessary . * ' Sales fell off rapidly , but the company's companys ' owners oWjl1ers owiners persisted intheir in intheir intheir their non-advertising non advertising - policy until 1915 , when the whole concernwas concern concernwas was sold for $12,000 12000 812.000 812000 $ , . . Pearline Pearlinewas . , was dead . ' Many other products produc , Jvh . e _ . , names were household househoId words afew a afew ifew few years ago are no longer longer sold , , because the manufacturers manufacturersfailed manufacturersfailed manufacturersfailed publicforgot failed to keep up their advertising , , , and consequently the public forgot them . . . y . yBusiness Business men should remember that new generations of ofpotentiaf ofpotential oipotential-customfers oipotential customfers potentiaf potential .customers customers . - , are coming along all aU the time , and that these thesenew thesenew thesenew new buyers must be sold on a product or a store , as their fathersand fathers fathersand fathersand and mothers were before them . . - _ . The only time it is safe to stop- stop stop-advertising stop advertising stop.advertising - .advertising advertising . - is when one is isreadj isready isready readj ready ' to go out of business . . c . . . I , . , , / I |