Show A SHORT SHORT STORY A ABOUT B 0 U T ADVERTISING For business men who appear to think the pUblic does not need to be constantly reminded of who they are where they are and what they have to ro rosell sell the well known story of what happened to n a product called Pyles Pyle's Pearline will bear repeating In the e early llly years of this century Pearline a cleaning material was used by most of the housewives of tl e coun- coun country country try In 1904 the company spent m in advel advertising Using Then the advertising was greatly CUl curtailed tailed and about 1907 1901 it lS discontinued altogether as thE company thought the product was SO sowell well ell known n that no further advertising was as necessary Sales fell off rapidly but the com com- compan compans pan pans s owners persisted in their non non- advertising policy until 1915 when hen the whole concern was sold for 12 Pearline was as dead Many other products whose names were household words a few years ago are no longer sold because the manu manu- manufacturers failed to keep up their ad- ad advertising advertising and consequently the public forgot them Business men should remember that new ne generations of potential customers are coming along all the time and that these new buyers must be sold on a product or a store as their fathers and mothers were before them The only time it is safe to stop ad- ad is when one is ready to go out of Denver business Denver Monitor |