OCR Text |
Show : EXPERT IXPIRT : LAUDS LAUDS ' WEEKLIES WEIKLIES : . One of the highest compliments everpaid ever everp'tid everplid p'tid ptid paid ' the \ weekly , eekly newspapers of thecountry the thecountry thecountry country comes from JamES James 0 OShaugh-nessy OShaugh nessy Shaugh- Shaugh Shaughnessy Shaughnessy - formerly fonnerly executive secretary ofthe of ofthe ofthe nessy , , . the American Amcrican Association of Ad\ Ad Adh Advertis Adertis Advertising \ ertis- ertis ertising ertising - ing Agencies AgCDcies , . who declaxed declrned declared in a s . Boston Bostonaddress Bostonaddress Bostonaddress address that "country country " " weeklies "eeklfes eeklfes are the thecomerstone thecm thecoiner-stone thecoiner stone comer-stone comer stone cm ner-stone ner stone - of American journalism jot1nlallsm " 'The The ' . The ThecekIy \ weekly \\cekIy cekIy in a smill Sffi'tll Sffitll small ' town talks talksto talksto talksto moie mOle more Intimately and andconfidentlaUy andconfidentially andconfidentially to its readers confidentlaUy confidentially than any other med- med medium med med- medium medium - ium " , . " Mr . OShaughnessy Shaughnessy 0Shaughnessy 0 said . ! . Such a tribute from one of ot Amer Amer- America's America's America's - ica's icas ' leading advertising authorities 15 Is 15gratifying Isgratifying Isgratifying gratifying to the thousands of country countrypublishers countrypublishers I Ipublishers publishers , , many of whom are strug strug- strugI struggling struggling struggling - I gling undei undel under adverse conditions conditiolS conditiops ) to toI tofaithfull tofaithfully tofaithfully faithfull faithfullr faithfully r serve their communities communitiesIt also impress town and andsmall andsmall d dsmall I It should andi i small city merchants " with "ith ith the fact factthat factthat factjthat that the " weekly "eeUy eeUy newspaper offers the themost themost I Imost medium for placing his hisstore I Istore I Istore most effective eftectl\e eftectl e effectne \ store message before the people uponwhoni upon uponhom uponwhom \\hom hom whoni \ he must depend for his business businesseXIstence businessexistence businessexistence uponI I eXIstence |