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Show "EXIT EXIT " THE CHISELER . " "Exit Exit " the Chiseler . " This is the heading of a page advertise- advertise advertisement advertisement - ment by one of the great tire manufacturers . The theme of the theadvertisement theadvertisement advertisement IS that the whole business picture has changed- changed changed-- changedbecause changedbecause - - - because the pubhc public has started in not only to buy , but to buy selec- selec selectivelyto selectivelyto - - tively-to tively to - seek out 110t not merely low prIce , but sound substantial substantialvalue substantialvalue value as well . Discussing "ChisellIng ChisellIng " , " WIlliam Feather in a well wellknown wellknown known trade magazine has the followIng to say : "Why Why " isn't isnt ' this thisas thisas as good a time as any to stop the practIce of beating the profIt out outof outof of every estImate before an order is placed ? We can't cant ' have pros- pros prosperity prosperity - perity If current practIces are continued . Bankruptcy for Ameri- Ameri American American - can busmess business WIll be the consequence . The publisher of 'Construc- 'Construc Construc Construe- Construe 'Construction ' Construetion - tion Methods ' suggests that all busmess business suspend for a period of ofsix ofsix six months the practIce of bUYIng at the lowest bid , and place placeorders placeorders orders wIth those bIdders whose pllces prices most nearh nearly ? meet the aver- aver average average - age of all the bIds submItted . 'Ve Ve We ' need , he says , a 'chIsellIng chIsellIng a'chiselling achiselling ' hol1- hol1 hoh- hoh hol1day hohday - - day . ' . ' If e each ch 'Of Of ' us waIts for the other fellow to conduct his bUSI- bUSI bUSIness business - - ness faIrly before we qUIt bluffing and brow-beating brow beating - our sup- sup supplIers suppliers - plIers , we wIll ne\- ne neer never \ - er correct CO.l COl ! . ect the VICIOUS system of prIce slashing . LIke oughtto all other reforms , the lefOlm iefolm must beg'1n beg1n begin ' at home . It ought to begm begin today-Chromcle today Chromcle today--Chronicle Chronicle . " - - - , Toledo , Iowa . |