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Show l \ CHIEF HUMAN DESIRES . Accoiding AccOlding According to an advertising advertIsmg authoiity authOlity authority , people are desire-f\ desire f desirefor . . most .most aremost are.most easily sold bold something somethmg which they stl stiongly strongly ongly desire , - \ \ or for which such desire of the average person , it is is said , including Includmg the following followmg : l rr 1 Tfr- Tfr TfrTo ' * - " To make to money ; escape physical pain ; to be com com- . - fort fortable comfortable able ; to avoid effort to sidestepv s1destepr ; receive praise ; to s1destep sidestep r trouble tosave ; to attract the opposite sex ; to be popular ; to save bme-and bme and time-and time time - - and some other desires closely allied to these . ' _ . . . The T'he The above Q iA-iio iA iio - lIst lns4- lns4 lns4.a - .a a c.t ct i- i it - -t t - 11 - consists principally of desires for forthmgs forthings thmgs things not absolutel absolutelT absolutely T essentIal foodand to existence , as are food and clothmg clothing cloth mg . When one stops to think of it , most t mostt mostL L _ . ' modern desires are for conveniences and luxuries hardly dreamed of a century ago . . satisfiedwith In fact , if people were suddenly to become satisfied with the mere necessaries of life a majority of all indus indus- - - . - ili i1 indus-ili indus ili indusi1 trial Jrlal ; business ; rlal business enterprises would have to go out of busi- busi busi - . ness . The creation of new desires which make for a higher ahigher standard of living hvmg has been due largely to the power thepower of advertising . New devices and productswhich products whichadd which add to human sat- sat sat - isfaction satisfaction , , comfort andenjoyment and enjoyment would make slow head head- . - way headway without advertising to create a desire for them on I ' onI the onthe part of the public . |
