Show OFF SEASONS BEST TIME TO ADVERTISE too many advertisers are they like seeing their names and their goods in print they feel that maybe it helps certainly it hurt they are glad to advertise when times are good and a little extravagance and display seem justified but do they believe that their ad Is an essential part of their business as essential as the machines that make their product or the salesmen who call on customers bisot a bit advertising Is the first thing to go overboard followed perhaps by the last new vice in charge of this and that what advertising needs Is more converts to the faith who feel that thel advertising Is not an emotional outburst but part of their longtime plans to grow through better selling of better goods not a thing lightly j to be discarded or interrupted but if advertising needs more converts perhaps it needs also more evangelists to preach the true faith said an able manufacturer the hardest thing to do with an advertising manager Is to heep him from spending all his money when times are good and make him save it for bad times when its really needed times are bad but already they show signs of becoming better when they are really good can ad men direct some of their great abilities to mahlig true believers of those in the pews who are enjoying the music and displaying their naw clothes nations bus ness |