| Show S TO good ni min vcr ver ehilt nt pi ople appear to hold the erroneous cra era eroneous opinion that the average local weekly dekl newspaper office owes its 11 life and prosperity 7 solely to local patronage that its sole business is to to publish local news nerve serve the local field x clu elusively and arid never indulge in a policy of any sort ort that com conns in conflict with local interests it is 1 true that few if any local weeklies could exist without considerable local support and good will but riven given that it is still true that no buch such paper could exist for long wholly on the local support it receives mid and that if it calmly depended on this it would go broke or simple along ivi a horrible example of misplaced trust the wrong opinion aa as to the status i of a local newspaper is one of long standing it is an opinion that has left in its wako wake thousands of offices throughout the country whose plants and bank balances arc are not worth is as much aa as they were twenty five or fifty years ago it is an opinion that fails to take into account the thousands of newspaper employees who have pent spent a lifetime and have hardly made a decent living without considering a surplus competency every local paper whether desirous of doing so or not must accept foreign advertising and go out into the open field for job printing like any other business concern it must go after business it it is local only in the sense that it must have a plant and a home favorably located so as to be the center of a reasonably good field for work nork and then make a fight for the needed additional dit ional support that the local territory does not voluntarily sup ply that is the local newspaper job as it actually exists but to most rules there are exceptions there are country weeklies completely local in their revenue that are wonderful financial successes they do not accept away from home bome advertising or job printing and always boost local interests exclusively every home within the radius of each local territory contains a paid wd in advance subscriber every individual removing from the home neighborhood is a subscriber there are no paper borrowers every local bu business giness concern advertises liberally every week in the year every piece of job printing needed by local patrons is bought at the home office every church school society and Irate fraternity mity insists on paying full regular rates for their announcements noun cements every citizen is a booster in every way for the home home town paper where are these papers located the anwer is in realm fair fairyland land |
