Show no Do WOMEN LACK d Ii BUSINESS BIG UI I BRAINS i I t Miss Who Built Miss Sterling i Million Dollar Concern Wants to Know Special Dispatch I SAN FRANCISCO Oct 3 Nature 3 Nature never meant women to be less capable than men In business I oS says S Miss Florence norence Sterling whose head Bead ead contains the executive brains that organized an oil corporation I Certainly Miss Sterling now visiting in this city is a a. living proof of ot her own statement She personally organized organ organ- i a company o that isn ow 0 one o of th the I riiS a heaviest VI S producers e In Texas Texa e It It is s n closed cosed corporation and its stock k Is JS listed I at a share on the Ne r market mar mar- ket ketA A streetcar company compan a n. few real estate tracts and a couple of railroads are but Sidelines to to Miss Sterling What she Is mostly interested in is oil Not as a wildcatter or oil gambler though The feminine cast to her business brains shows if at all In her caution Withal she he believes the oil game Is the greatest game going and declares a a. woman can play It as capably as a aman ai man AVOID WILDCATTING The main thing she says sars is to avoid wildcatting Its It's better to hold two wo shares in a producing company than thana a controlling g interest n es in all the q wildcat wildcat wild wild- cat at schemes gl l in the world O rd I always watch the wildcatters she adds but I never Invest with them I sometimes lease land lind near to where wildcatters wildcatters wild wild- are drilling and await results but I never buy except In proven fields Our company has taken over many small producing prod concerns officials and all giving Irig ing them stock in return for their holdings hold hold- ings Now we have holdings In every proven roven field 1 In Tex Texas and have reached out into Oklahoma and ind Wyoming Miss Sterling organized this company herself and was given the post of sec sec- and treasurer She didn't know l a drill from a a. hole in the ground and Jest Jell f lt somewhat awkward at O O. K KIng Ing bills for hundreds of small mechanical p parts STUDIES OIL SCIENCE So she went out into the fields and studied the science of oil producing Then she ran ran the company on an efficiency basis Later she quit the detailed management management man man- gement and undertook the larger executive executive executive ex ex- work I I Id I'd d say to the woman who has to support support support sup sup- port herself hersel Get into business for your our self sel Dont Don't waste your life working for wages Run nun your jour own concern If its it's only a a. peanut stand tand That is Miss Sterling's advice and she adds t- t tA A woman In b business must must- cultivate te personality deliberately Sunshine and success are closely linked together In this world More than anything else a woman eeds needs to study detail Her ner brains are Just as good as a mans man's but tradition has prevented her from using them as well If It the business woman will study her business master business master all Its details In details In Instead stead of dancing or puffing cigarette m i she will make e good In as large a way as any n man man |