Show C CHIROPRACTIC I HEAD A GIVES IV VIEWS B B. B J. J Palmer to to Propound Pro- Pro J j pound Cause of Practitioners v r. r J The e value of printers printer's Ink and what L it ltv Jf means to the science of chiro- chiro tactic rn tic was the theme of an address Before tho delegates of or the Utah State Chiropractors Chiropractors' association at att t y Commercial club this morning by ly Dr B. B J. J Palmer national head of the th the science It was the opening p period lod of the two days' days session at attended attended attended at- at tended by about seventy five chiro chiro- chiropractors ra tors of the state Dr Palmers Palmer's ty talk lk k will be followed by a free public lecture to be given at the Salt Lake theatre at nt 8 o'clock tonight Dr Palmers Palmer's address had to do with Ith the value of publicity as the thereat great reat means of ot educating the public on the value of ot chiropractic ChIropractic Chiropractic Chiro Is not a n. profession he said It Jt Is a n. business We have something t to sell which we think Is of benefit to humanity therefore it Is up to tous tous us us to advertise It ADVERTISING ESSENTIAL If It I I. I was starting out as a n. practitioner practitioner practitioner today and had only I would set aside 90 for publicity and spend 10 on a table I would soon have enough money to buy some chairs I Following this Idea Dr Palmer stated that at his school of ot chiropractic chiropractic chiro chiro- I ct at t Davenport rt la Ia where e t there e I l are 1400 o students enrolled he e had established a course in salesmanship I I What is the use of having some I I 1 thing to sell if it you dont don't know how I Ito I to sell it 1 he inquired lIe He told of t the e great that has been built I I up at the school costing where he exp expects soon to have ten I Kelly presses running on magazines and pamphlets carrying chiropractic news and Information for tor members of ot the profession and for forthe forthe forthe the general public Dr Palmer Informed the doctors that he was to receive for lor his lecture te ture at the theatre tonight from I I t the association If you doctors will publish that lecture In full fun in all aU the papers in Salt Lake tomorrow so I Ican Ican I I can get my message to the people I will mal make e you out a receipt for tor that he saidI said I I I i do not believe in legislation for tor doctors any more than I do for tor ministers mInIsters ministers min mIn- he declared I believe In I education Let me reach the minds 1 of the people and my science will triumph The public should have at a a. a t- t to choose their doctors as well I P 1 is s s. s their preachers or their political If we are trying only to toSo too So o good wh why legislate against us DISCREDITS ADAGE I I. I aTh The Th e speaker quoted the saying that f n. n ma invent mart Invent a better mouse trap than t n his the world will make a beaten path to his door Dr Palmer said that was all aU wrong The world would not find that path unless the inventor advertised the mouse mousek k trap rap You have the goods to sell lie fie said it is up to you to carry carryon on n. n vigorous rous campaign to sell sen those goods goods oo r- r pr N N. L. L Cottam president of ot the state association gave the address of welcome to the visiting d doctors at 10 30 He lie told the members that tt has ft has become a duty of the association I tion to take drastic action against unqualified practitioners who through Incompetence and lack of ot proper training are becoming a menace to the he success of chiropractic Dr W. W ir II Pyott spoke on Standardized Standardized Standardized Stand Chiropractic carrying much the same theme This afternoon there will be discussion of chiropractic and I business ss ethics |