Salt Lake Telegram | 1917-02-18 | Page 61 | Truck to Cut Delivery Knot

TRUCK TO CUT DELIVERY KNOT Merchant Can Help Consumer Consumer Consumer Con Con- sumer by Installing Efficient Efficient Efficient Effi Effi- Effi- Effi Motor Service A new resolution for or the high cost costor of or living Ih problem is b being illg of offered by Karl Jarl Winter Vinter South State street Mr Winter inter believes believe the prices of ot foodstuffs food food- stuffs especially pec can be bc materially reduced reduced re reduced re- re by bv Installation of ot efficient methods meth meth- adA Explaining his proposition he sal said The high cost of ot living to a great extent can enn bo attributed to tho the Inefficient delivery methods which the tho average o retailer employs A recent In Investigation Investigation investigation In- In b by a a. committee appointed to look Into such matters revealed startling figures which showed that tho the average merchant who t employs horse drawn 11 delivery r vehicles chicles and motor trucks of ot the heavier type which were not at al all adapted to hl his specific delivery delhery problem were paying in some Instances as high as 54 tents cents to deliver de deliver de- de liver the Saturday nights night's grocery basket baket from tho the store to the tho home and further that it was costing costing- more to deliver a pound fourteen roast tp the tho consumer than to freight a a. quarter quarter quarter ter of ot beef beet from tho the Chicago yards Another survey which has Just been finished in Washington b by the census census bureau has s found that In local communities communities communities com com- it Is costing merchants about I S per cent of ot the thc retail price to deliver i ito to the consumers consumers' doors The Tho bureaus bureau's bureaus bureau's bu- bu reau's eau's Investigation just covered the necessities of or life but thc they were werl so Impressed with t the value of oC efficient delivery dell and the tho Important role which It t was as playing in lathe the exorbitant price of or foodstuffs that recommendation was made to Secretary Redfield of the com corn commerce merce merco department that an appropriation tion bo set aside e to mal make e a 3 further detailed Investigation In throughout all parts of at tho the country countr Parcel post and delivery experts have ha b by actual test proven that the average merchants merchant's problem is Iii that of ot economically handling loads varying arins in weight from rom a few tew hundred to ono one thousand housand pounds At first horse horse- drawn rawn vehicles present the ideal means for tor transporting such light loads but when you ou consider the fact tact that a horses horse's e endurance Is limited to only twenty wenty miles a day ay and at the best he can but travel miles an hour to tomake tomake make nake no mention of oC necessary stops and starts in delivery work ork one can n readily see seC that the cOl cost l of or such delivery dc- dc cI livery Ivery must be hr excessive Then rhen there are ire the stable char charges eg feed harness and wagon repair veterinary charges and ind many oth other r little Incidentals that are rarely considered Motorized delivery is s the tho ideal solution solution so- so lution of r tho the problem but the merchants merchant's failing falling is Ig his inability to bu buy a truck adapted to his particular needs need Over O zealous salesmen or the I merchants merchant's shortsightedness in Lt man many y instances prompts hI his buying equipment equipment equipment equip equip- ment altogether too ton hea heavy y for or his hiM work Here again as-aln the consumer pays paya for or transporting quarter and half halt ca ca' parity loads b by trucks whose whoso operating operating oper oper- and maintenance expenses greatly great great- ly offsets the tho economy effected Affected b by the tho rapidity of oC motorized delivery deliver Tho The Ideal solution o of the whole I problem now r rests with a u ton half truck designed specifically for tor delivery purposes pUrpose a a truck track which has been built I from radiator to rear axle for this thiM work The Vim delivery dell truck truck ruck was the first commercial vehicle to be put on tho market solely for tor delivery delhery pur- pur ples Built Buill by men who have been Identified with parcel post and delivery ery problems for Cor years year Its success is plainly plain plain- ly evident inasmuch as at in less than three years the tho Vim Motor Truck com com- pony has become the largest exclusive exclusive sive sl producer of commercial trucks In the world t Grocers butchers retailers and tradesmen In ever every ery line will find that the tho Mm Vim truck presents a solution tion to a lower package delivery deliver charge chan 1 e than heretofore was ever cr thought sible possible pos pos- J