Show Proper Faces in Right Places Places' Would Save Industry Mon Money y yI I r I rr I S p at w I 44 Director Drector Brown who thinks industry should cast not hire it its workers is shown in the upper left Next to him is Marion Davies triangular type Greta Garbo lower left is the blonde triangular type born orn to be an actress John Gilbert lower r left is triangular type with a touch of the square By GENE COHN COHNN N NEA EA Service Writer V TEW YORK Nov 13 Business 13 Businessmen men lose thousands hiring and nd firing firing tirIng fir tir- ing The time wilt come when hen they will have a casting directo director di director di- di rector recto just as the films have to cast proper workers in proper places just as the director casts his picture Such is an interesting theory of Clarence e. e Brown the rising young director of the Metro Metro-Goldwyn forces who gave the screen The Goose Woman and KiM and is isnow isnow Isnow now engaged on Flesh Fesh and Devil As far fal back as 1913 Brown says science recognized that the Innate qualities of every man and woman i iare are mirrored in their external externals GAUGING ABILITIES The researches of Dr Katherine M M. H. H Backford he says evolved definite rules that anyone can follow follow follow fol fol- fol- fol low in gauging mans man's abilities and possibilities She examined more than fifty thousand subjects an analyzed analyzed an- an n- n their features and characteristics charac charac- characteristics s and compared them with their known qualities thus dividing dividIng divid divid- ing lag the human race into a series of generally standardized t types Her basic rules are interesting when applied to casting either ether la labor labor la- la labor bor or oi actors The contour of of the face I is isa a valuable index to a mans man's mental habits and his adaptability to a given profession or work worl worle AVe Ve can divIde them into three groups First there is the trl Men or women with trl triangular shaped heads broadest across across the forehead and who often have trIangular triangular tri trI- angular bodies the bodIes the upper torso the widest wIdest this this is the t type pe o of poet educator and artist John Gilbert while generally of this type has a squarer contour indicating a driving driving ing force underneath the artistry SQUARE TYPE Then we have haye the the square t type type type- pe square contour of head body body- hands Pioneers generals fighters and hard workers come from these Then there Is the round gound type type type- rounded features and body the body the type of judges financiers or or- or The late Willard Villard Louis was an excellent example hence example hence he was cast for such roles as Babbitt In rea real neal life he was a shrewd business business business busi busi- ness man and organizer Greta Garbo is triangular aso and blon blond TIer Her moods v vary ry but she is an artist throughout She was made for nothing in hl the world but to be an actress hence is at ather ather ather her b best st in glamorous roles oles It works in pictures to to choose the right actor for the therole roe I-be- I lIeve that in business it will work wort to choose the right worker for the job thus rem removing the risks of la labor labor labor la- la bor turnover changes in personnel and other employment difficulties di |