Show Medical I s 1 Advertising r I T HE British Medica Medical association has Iia has up upi ii i j A 1 on once onte e more the question of m medical ads ad's adf ad ad- s 's f- f ve The medical profession contends that the only answer answer is that hat they wont won't wont advertise ad- ad 1 vertise and nobody else shall Meantime while all all- other advertising grows v better t largely rg ly by the he action of the advertisers ad vertise s them them- ij selves elves medical advertising for the most part partis' partis k is' is merely less bad ad and th t largely by the thet t refusal of publishers to accept the worst The natural tendency of other advertising is f upward Vard it takes pressure to 10 keep medical F advertising from going downward Is not one ne remedy in n the hands of the legitimate f ItS itself lf Not tHat individual physicians physicians physicians should proclaim com competitively their alleged personal merits But the profession J collectively has to advertise in which it has no rival scientific rival scientific knowledge r. r and nd professional standards There ar are ue ways of saying so Is it not possible to combat misleading ding advertising advertising- not by an in- in fe ba ban but by off offering rin something f better j i 1 t c V i I. I |