Show lZ A million dollars was ws spent last st year in advertising dv coffee A lot o of money but it I v 2 reaped a harvest for the average per capita consumption of coffee was increased eighty cups d-cups cups a year at an I a advertising cost of less I han 1 I cent per capita A famous soup soups soup's ann 1 rs r's s 's advertising expense expanse r runs ns to en enormous rm us I figures s. s But before he started to advertise I hi his sales cost was 20 per cent Today it is is 5 S per cent A cents cent's worth of advertising I sells him six cans of soup Advertising pays both oth buyer and arid seller the seller the buyer in rn smaller rl costs the seller in increased production 1 |