Show I Timely Topics I 1 0 CITIES CHANGE TOO Pointing out why a business house should constantly keep Its name before the public the Nations Nation's Business calls attention to the th-e fact that as a city grows the percentage of persons who have always lived there becomes smaller and smaller The proportion who have lived there even ten or f ft en years is small The I prosperous merchant whose might make him say Why everybody knows us they us-they they have ha known us for forty years should think about this constant change ina in ina a city's population I P People ople come and go Even those who stay have their own affairs to think about They are not going to carry the name of the great business house long In their mind unless they are reminded of It now and then When a business man gets the idea into his head that his concern is too well wen known to need any further advertising he should take a look at the churches Nearly every successful church at great expense maintains maintains main main- a steeple Why the steeple Because it Is sort ofa of ofa a trademark an trademark an accepted form of outdoor advertising You cant can't look at a church without knowing what it is is Everybody knows the church is there and what it is there for but it keeps right on with Its advertising adver adver- And moreover it rings its bell every Sunday The Nations Nation's Business |