Show I Ii i I Applied Psychology 11 I o- o oIT IT TT IT IS the business of scientists to disc discover ver principles prin prin- 1 and of practical technicians to apply them The principles do not come by inspiration tion They are discovered by persistent hard work in the light of all that other scientists have done and under the guidance and stimulation of constant expert criticism This is as true of psychology as of any other science It takes years of training under experts to make a competent investigator and the business business business busi busi- ness of applying psychology to practical problems problems problems lems is very exacting One ne must know the principles principles principles prin prin- worked out by recognized authorities and then work and work and work to find out how best to apply them to some definite practical sit sit- A And d at every step of the process' process one must test his results by definite measurements and computations It is is' not is-not not a field for prophets and orators But unfortunately the word psychology to today today today to- to day is used to conjure with Applied psychologists psychologists psychologists who have no standing whatever in the scientific world go through the country announcing announcing announcing ing all sorts of wonderful laws and principles that scientists know nothing whatever about and promising that in a few high priced le lectures tures or booklets they will reveal the s secret cret of health happiness and prosperity If such a secret exists it is a gift of God which should not be sold for gold But the sciences know no roya royal road to of lifes life's any goods gods |