Show il I f WE t. t F akA i- i I ARE 1 l li ff i 1 i 1 i ALM ALMOST 0 ST p i AGREED t. t I iJ y we 4 Ad Advertising W which h. h IC ICI h I j once d divided i v ide d the y i. i i Dental Profession V may yet solidify it e A commendable improvement in Dental Advertising and in m advertising dentists' dentists offices together with uth a spirit of tolerance and understanding on the part of ethical dentists bids fair to heal the tile breach which has heretofore existed in the profession Before a complete understanding ma may be had concessions con con- cessions ns must be made on both sides but let it be said to the tile credit of the broad minded members of the tile profession that much has been done toward reconciliation Dental Denial Cosmos a Dental Magazine of recognized standing editorially says in the October issue in part Propaganda anda by th the the medium of advertising which Is obviously free from tt Ut tte taint of Individual Interest and wholly concerned with the general general general gen gen- eral welfare Is NOT ONLY UNOBJECTIONABLE BUT BENEFICENT IN ITS PURPOSE AND DESIRABLE IN ITS RESULTS Advertising as a means for promoting selfish Interests has always alway been under the ban of professional ethics and as advertising generally speaking has been and Is so commonly characterized cl by the motive Individual acquisitiveness and personal interest It has come to be c commonly com coni- nl accepted that advertising has no other meaning or purpose THAT POPULAR CONCEPTION OF ADVERTISING IS ONLY A PARTIAL AND THEREFORE ERRONEOUS CONNOTATION of the J I term Is evident when considered from the standpoint of Its general meaning To advertise In a broad sense Is to Inform or give public notice nolee and It Is therefore essentially educational In Its purpose It Is the under lying motive of advertising that determines Its ethical or unethical character char acter at as the same may be I l heartily subscribe to every word of that editorial editorial- but I I ha have ve always claimed and still claim that so long as professional men MUST MUSi earn their living by selling services services ices for money SOME FORM OF ADVERTISING USING always HAS liAS and add always WILL VILL be necessary If If it is unobjectionable for the tile Dental Denial Profession as a whole to advertise which can only be for the purpose of oC bringing patients to these dentists th then n it is equally unobjectionable un un- I objectionable for ONE dentist or nr an xiii ASSOCIATION OF 1 D DENTISTS to advertise or Give Notice that they are arc I rendering the thc public efficient dental service for a reason- reason tible and fair fee Advertising docs does not make a Competent Dentist less competent nor does membership in an etHical Dental Society necessarily make a good dentist out of a poor one S lf If If some quacks J advertise that is too bad but bad but in instead instead in- in stead of deploring it and refusing to use so powerful a medium of communication as the public press simply because because because be be- cause some sone advertisers are unfit unfit let let the FIT members 2 the the Ethical and Competent men use men use the press and drive the unfit and incompetent out of of business If I am not a competent dentist that is of vital im irn- irn port If I make untrue statements in my advertising that should bar me from the councils of honest men men men- BUT BUT if if I AM competent and tell only the truth truth- try to educate and teach the public the way to better dentistry dentistry den den- and better health is my advertising of less benefit because it is done by an association of Five to Ten Dentists Dentists Den Den- than if it be done by an entire dental society The element of the profession which wants to TELL TELLS S the fhe truth is even now in m accord with my views views the the element element ele ele- ment if such the there e be which would HIDE the fhe truth may fear rightly publicity t THIS IS A REAL HEAL bENT AL OFFICE OFFICE ON ON THAT POINT MAKE NO MISTAKE po AlN LESS WITH WITHERS ERS o DENTAL f f F 2 VY MAIN JL STREET Sundays to kJ Sundays Sundals 01 L jJ I 1 I II I Zo v. C. f l t 2 I g. g f C 42 j 1 l j I i. i i e. e I I c l. l f. f I l lI I I i I c Jf S. S s rp d 1 Li v-i v 4 1 v vLa La th W Ui r L I k I f U d in b i Palm and VU ott on TUT J J ancient y alJo i WL f I f f l M Money Mony n ny y can cant can't t t buy a greater reate luxury or 07 surer way to beauty I IS' IS 1 ft d The easy way way to beauty in in a a. simple cake of soap g tow pow HOW d do do y you OU u keep your face lace cle clean Do o clea cleanses es without tho t i irritations irritation tation no w matter how horr I you ou ive it a hasty daily washing with sensitive is is 15 your skin any y old soap Or do perhaps depend you Profuse aria and creamy it penetrates every tiny I o on cold cream to o remove d dirt rt an and d dust pore removing the tue dirt dust duet and o olther oil seem seem- Either method is IS dan dangerous erous and invites bad lad which when clo results Apply Palmolive Cold Col Cream and ana apply it Careless washing makes the skin roush and liberally If your s1 skin n is 15 dry use it both coarse coarse Yet complexions Bet et et soft and flabby before and after washing without the tonic of water Palmolive is the scientific modern modem combination The secret is make is-make make washing your face a areal tion of or the Palm Paint and Olive oils Cleopatra real beauty treatment How by How by used It is the favorite facial soap of millions Palmolive Soap the beautifying cleanser who have learned that while you pay more The Palmolive lather is i so mild that it you cant can't buy better THE PALMOLIVE COMPANY MILWAUKEE U. U S. S A. A Why doesn't it cost more I Because the Palmolive fa factories torie work 01 day and to supply the dent demand cause Because the rare Palmolive ingredients are bought in in enormous quant quantities t e i s- s Thus the price of Palmolive is is 8 kept moderate no moderate no mope nore than for 01 or ordinary soap It can be enjoyed by ev every Y woman oman and procured everywhere k 1 1 WHEN 1 MEALS MEALS MEALS' i I 1 HIT BACK I If I s 's sP t f P s Pape pe instantly t t tEnds Ends Indigestion Sourness s j f i Stomach Acidity t. t j lump o n-d n f d- d dus du's us u's using I Are lumps of undigested e t food causing causing caus caus- ing you pain Is your our stomach acid I gassy sour or have you flatulence heartburn Then rhen take tale Pape's Papas Dia- Dia pensin Just as soon as you ou cat eat a 3 tablet or two of tir apes Pape's all that dyspepsia djs djs- indigestion and stomach distress distress distress dis dis- tress caused b bj by acidity ends These pleasant harmless t tablets of Pape's never fail to make male sick upset stomachs feel fine at once and the they cost very verj little at al drug stores For J Irritated Throats take a tried end sad tested remedy remedy one one that I acts promptly and effectively end and nd contains no opiates You get that remedy by asking for i I s I II I I You said it Its it-It's Its It's a Great Life Life- Adv Ad I MOTHER California Syrup of Figs Figs' Childs Child's Best Laxative I ir i r I t tI tI I I I I I. I I tit I Accept California California SyrUP or Fi Figs only look for the name on the package then I YOU yU ou are sm SUre your child Is having the most harmless physic for the best little and I stomach liver and bowels Children love ioie its fruity taste p Fun Fill n non directions on each bottle You lou I fomia Adv must sax say Call CaU j jf f I I 1 DANDER DANDE I aI I a Stops Hair Co Com Thickens Beai i. i 1 A few cents t iU After Atel a few ons find a fallen hair o 0 besides every hair vigor brightness mo abundance 1 L t. t t NN NNA A S BA AND i ON OF CF AND 50 iII INDICES BILIOUS SICK IEA I-IEA Ni XO J. I i I I uR fl f l' l i FEc R RO NT BAnK BARi ii V OM-V I MON O Tl J l. 1 u Al f H BOX lX I ALO ZO lLO O ti BLISS IE IEst st w T 1 |