| Show It III J JN N NATURES NATURE'S CRY Do not ignore ng ng but have the fIsted f sled isled by a com com- t.- t. Y o l. 1 i y d W 2 J W jf h J I r Y ZI jJ v I 7 t y r Ii 1 Ik 5 If M M TT lIT D. D C C. Ph C. C I If IB 5 B Felt ii V 2 2930 67 6 2430 lI 1 F e c T TL a f L I o. o r f n l id w e C Like ni l t- t to S t t S 'S r I 1 4 e d V F Forty orty m N Niner Iner G i i I t. t f a q r k l 1 J r j. t 1 l 1 IOSI 1 I motion l pictures cs stories and novels of the In the LU Lumber Industry R frontier west are all very romantic it is true ll r lil They tell breath breath taking taking adventures and draw li the great lumber camps automotive pow power r has J r highly picturesque scenes es in in which the miner of 49 aken r aken the place of countless horses and hundreds of with his pa pack k mules or his long train af of wagons carry carry- miles iles of sluiceways sluice It has removed the fire hazard r rr a ing mg ore re or r supplies plays a conspicuous part pait wh where re it it has supplanted th the locomotive In many I great r at California an and Oregon forests powerful trucks th have ve be been 1 given flanged wheels and thread the wilderness wilder- wilder u It But t what a calamity it would be if for any any n reason ness of of- timber hauling behind them long ong trains of the he mining a industry of today had to be conducted as asin in the days of 49 Take those self-same self pack mules mule felled trees over over th the tortuous forest railways Here i and wagon trains If ore and supplies had to be too as a mighty exemplar of power and speed automotive auto auto- y m In motive o ti ti v e t transportation i n is savi saving g g time mO money an and m men n 1 f j lf h hauled t that lat way now there is s many a thriving g mining 1 1 sp spurring 1 productIon to meet co constantly increasing de- de i company o pallY which would have to close dose down completely to t lt f V I 1 v t. t 4 i i 1 X r For mining like every industry has pr prospered ered by byi r i reason of increased speed in production and distribution And the Oil OilS OilIn S T tion tin and now must depend to a large extent t for its i F very very existence upon the same factor And that means 1 In Ir n no business is the value of motor vehicles of more more than in the oil jn whether r at t the t. t f 0 it must depend to a tremendous degree upon upon the motor importance than importance industry whether industry truck and passenger car wells or at t. t th the refineries In fact motor transportation V f F t f Lion tion is supplanting all aU other forms r i j t H i ti AI of f Me Minn AFy 0 Mining 1 y p It r ft J The motor truck is also coming into its own as a nt 11 t truck k is th the modern d. d of off A A e mo motor or tr ue e 1110 ern a ally y 0 mining j vehicle h I in th the oil I f field ld t J passenger carrying ve IC e e 01 Ie country Of i few few men Inen with with witha a few trucks move more more material tc to to J 5 r pa passenger cars tIle there r e are a. re J owne owned d b by y 36 come companies corn corn- com com- and from them than hundreds of e the he mines mmes more ore am P es e engaged ng aged in m th the e 01 oil I In industry d us t rYe I In n this tho IS same inri in- in in industrial m. m t. t iI r i men with hundreds of horses and men wagons i z i 9 d U 1 field feld 1 W we e f find Ip d ov over e r mo motor t or t trucks ruc k th that t I k x v more are more than earni earning g th their ir way m in n keeping the supply r r iii the he intermountain territory compare the average average of of oil and oil on products n nearer meeting the present J. J costs of f truck hauling and of wagon hauling Per Per demand 0 rJ it n mile the the average figure is 29 cen cents s for the te truck truck C l' l vas as a against 42 cents for the e wagon I In addition to a I W Without t the a aid d of automotive au transportation n th these e saving of 13 cents per er ton mile the truck truck offers sp speed ed j 1 three great reat basic industries would be f far r behind their and carrying capacity Its importance as a f feeder eder to pres present nt stage of progress fa far below their present production pro pro- railroads hauling ore is beyond measure The maintenance main- main I duchon and the costs of their output would be vastly of regular production demands so much uch of f output larger to the consuming public than it is tod today y the officials charged with overseeing opera operations io direction direr direr- y ry J.- J. J tion Jion tion of development and the engineering that the F 5 p passenger automobile passenger automobile ha has become becom indispensable ble in In these industries as as' as asin in all ot other er important fields these phases of the industry the motor vehicle is vitally essential 1 w CA d i t f iL iL i Al T r S S r rA A r r INTERMOUNTAIN AUTOMOTIVE I 1 TRADES ASSOCIATION r i. i i L 1 II II |