Salt Lake Telegram | 1921-06-27 | Page 2 | Advertisers Hear Address by Smith

I II ADVERTISERS HEAR j I ADDRESS BY SMITH Advertising Ad must bo be designed to ap ap- ap- ap peal Thero must be a n logical well Veil worked campaign distributed correct correctly cor cor- to get the proper results said paid G George or e T T. 1 Smith In an address addre made nade at the regular weekly ekly luncheon n of or th tIme tho Salt Lake Lako Advertising d club dub held tolay toay at tho the hotel The Tho average big advertiser ad must muni con conduct coi- coi ot- ot duct an educational I campaign with the consumer rt t aner and wholesaler In Included included In- In Il clude-Il In the the- Individuals Individual's aim to be reached continued Mr Smith The Tho greatest problem the manufacturer has today Is III getting the retailer In sympathy sym sym- path pathy with his advertising campaign He lie HeId said paid the practice of ot selling certain In articles below cost as a a. leader a 1 rank to the manufacturer and advocated an established pr price list i iDue Due to the fact tart that the next meetIng meet meet- 1 In tog Ing da day o of the club dub occurs on July 4 01 4 a 1 motion was passed 1 causing meetings to tobe to be suspended for tor two weeks J 1