Show REAT AT HI HIGHWAY HWAY CONFERENCE TO Harry N. N Burnhans Declares Advertising Attractions of Vest West Will Bring Tourists Tourists Tour Tour- to Playgrounds j If the worlds world's pleasure bent public can be made to travel with the sun lun sun Salt Lake has a good chance to become become be be- come ome the center of ot scenic America according to Harry N. N Burnhans of Denver president of ot the Travel Development De association an and secretary tary of ot the Denver Den tourist and ind publicity publicity- bureau burau who Vho Is here to attend the to park-to-park hl highway hway convention Mr Burnhans declares that Salt Lake stands In a good way to become the th heart of a travel magnet ma net for tor the great est cst pla plan playground ground round In the world the the national national national na na- parks Denver Den he declares last lal year sold old more than worth of ot scenery and climate to hundreds 61 l 1 thousands of ot tourists an and d made i Its is reception reception re re- and entertainment of ot the traveling trav tray cling eling public one of ot the states state's greatest great great- est industries The Panama Pacific exposition at San Francisco is 1915 1916 was a magnet for the traveling public of the world said ld Mr Burnhans The park parks and scenic wonders of ot the West Vest art aft n permanent natural expositions Th They J Jare are magnets that wl win l attract today and for centuries to come compo There can be no selfish motives motive f back of ot the efforts of any city or state to tf exploit the wonders onders of the Wo Wet t Tho parks are where God put then their r and where v ve e they will m always be bt To Rc the people peoples to them is like attractant people to a great department store I l doesn't matter which entrance th they the come In Once Onte Inside they can get tt who wha they want If It they know It Is there Mr Burhans said the purpose of v uh to park highway and all trat and tourist organizations is to attra aUral i people to the West Vest Ho lie declares declareR thi if It the tide of or the worlds world's travel tra ca caGe cabe be Ge turned westward TV with the tho sun F e eother other industries of ot the tho West Vest will 1 sul subordinated in magnitude and weal to that of ot tourist benefits PULL TOGETHER It is impossible for Salt Lake Der ver Los An Angeles eles or any anyone one city turn the tide of ot travel he declare but such a n thing can be through h the coordinate efforts of a athe II the cities Advertising although it mn may see i 1 costly and even at nt times extra is the only means by which it cr cv c I Ibe be accomplished said Burnhan Whether it 11 is shaving sticks break breakfast fast foods safety razors powder or scenery and climate 4 climate climate-ac- ac- ac will sell ell It Through the cooperation of all tl II t cities on the Park to Park high the natural wonders of the We e I can be made to attract the bulk hulk I world tourist travel tra Such c o Uon can bring within the mI mt radius of ot the great natural play pla playground ground round hundreds of or thousands of pe pet pepie pie and millions of dollars annually RESULT OF ADVERTISING B By way of illustrating the value of or scenic advertising Mr Ir Burnhan Burnham submitted a comparative report o 0 othe the tourist travel to Yellowstone par pr and Rocky Mountain park f for 11 cl and He lie declared that t in before Denver began on nn r campaign campal of ot Rocky Mountain part par Yellowstone had more tourist I Ithan than Rocky Mountain park In 1821 1921 he declares Rocky Rock Mountain per pur had more people than Yellowstone Yellowstone Yellow V. stone despite the tho fact that thit Yellowstone Yellowstone Yellow Yellow- stone increase 10 an an 1 about more tourist Visitors than all the Western national parks comI com com- lIe He attributes the I Increase entirely to the tho advertising ad campaign launched in Denver I With the oJ opening of ot Zion canyon aa a aa a a- a national park puk and Salt Lakes Lake's post lion tion on a direct route from Yellowstone Yellow stone Mr n Burnhans believes this cit cU can become the scenic center o America It was in Salt Lake where the fa famous famous fa- fa mOIl slogan See Sec America first originated or or- te-d te said MId Mr Tha Tho Continued on pago a 81 f 8 8 I I I THE GREAT NAY GEATI HIGHWAY Continued from tram page 1 1 traveling p public has been sold on on the Idea It Is now up to Salt Lake and I 1 Iother other cities of the West Vest to sell them the actual commodity Dev Development of ot the to Park highway o over oer er the proposed mile radius is the missing link in the tho gigantic gi gigantic gigantic gi- gi gantic exploitation lon enterprise se in the opinion of ot Mr Burnhans and others attending the convention of of- the association association association asso asso- here The first session of ot the meeting willbe will willbe willbe be called to order at 9 o'clock tomorrow tomorrow tomorrow tomor tomor- row morning In the Hotel Utah by Mayor C. C Clarence vice president president president pres pres- ident of of- the highway way Delegates from eleven Western Vestern states tates are arriving hourly In the city rity for the tho convention Every civic or- or orK In the city will be represented represented represented at the gathering to aid the representatives es of Utah and other states in developing the project to fruition CONVENTION PROGRAM Following is the complete program of the convention Thursday Thursday- Thursday 9 0 o'clock registration re of delegates 10 10 o'clock convention called to order b by Vice President C C. Clarence Clarence Clarence Clar Clar- ence Ne len Invocation the Very Rev W W. W W. Fleetwood association salutation salutation saluta saluta- tion delegates sing America welcome welcome welcome wel wel- come Charles R. R Mabey Iab governor governor of Utah response Scott Leavitt Great Great Falls Palls chairman board of ot directors appointment of committees 12 o'clock noon special organ recital at the Tabernacle Taberna Afternoon session 2 session 2 o'clock report of credentials committee address Edward Edward Ed- Ed ward S S. Jordan Cleveland automobile chamber of commerce address Stephen Steph Steph- en T T. T Mather Washington ton D D. D C C. director di director director di- di rector of national park service address address ad- ad ad dress Mrs Stella M M. Leviston San Sm Francisco Americas America's touring mother mother moth moth- er address R R. R H H. Rutledge Ogden district United States forest supervisor supervisor supervisor super super- visor committee reports 7 o'clock banquet supper room Hotel U Utah with compliments of the Commercial club Salt Lake toastmaster W W. G G. Farrell Commercial club Salt Lake Illustrated lecture Utah Scenery Dr r. r J E E. E Broaddus music Ariel quartet quartet tet 10 Friday 10 o'clock report of Gus Holms managing secretary of the National National National Na Na- Park to Park Highway association association asso asso- elation address C C. C C. C Cottrell Carson City state highway engineer of Nevada Nevada Nevada Ne Ne- vada address B B. J J. J Finch Ogden district district district dis dis- engineer United States bureau of ot public roads report of resolutions committee Afternoon session 2 session 2 o'clock election of officers unfinished business selection of meeting place in 1922 sine die adjournment 4 o'clock automobile drive compliments of Kiwanis Kiwanis Ki- Ki wanis club from Hotel Utah |