Show I Bringing Cheering Message i fj H F v. v k A 4 i fi 4 n r t fY r s Ja l r f i Z r f v PRESIDENT SPEAKER AT SALT LAKE ADVERTISING CLUB MEETING Byron W W. Butler left and A A. A R. R McCandlish lithograph expert Lithograph Company Head Tells o of Trend for or Upturn turn Philadelphian Philadelphia n Is s Speaker at Meeting of Salt Lake Advertising Club Indic Indicating ing exp expectations of an increased business volume in 1938 many of the larger firms are increasing their advertising appropriations this year A. A R. R McCandlish of Philadelphia president preside president de dent of the McCandlish Lithograph corporation said in Salt Lake City Wednesday ti Here to address the he Wednesday noon meeting of the the Salt Salt Lake Advertising Advertising Advertising Ad Ad- club Mr McCandlish told The Telegram I have heard of no firms that have reduced their advertising programs programs programs pro pro- grams and these increased appropriations appropriations appropriations are good signs that the business men are looking forward to more volume I He was met by Marion C. C Nelson president of the Gillham Advertising Advertising Advertising Advertis Advertis- ing agency Byron W. W Butler president president president pres pres- ident of the of-the the club David F. F Coursey secretary and Charles M M. Carter former vice president At the club meeting which was in charge of Mr Butler Mr McCandlish McCandlish McCandlish Mc Mc- Candlish was introduced by Mr Nelson As head of a company that makes posters for outdoor advertising advertising advertising adver adver- Mr McCandlish exhibited motion pictures illustrating production production production tion of posters The value of any advertising space in any medium depends as much on the effectiveness of the theart theart art work an and design as on the copy he said Large advertisers realize this a arid and d are using more more effective designs in poster advertising Newspaper advertising is not in competition with posters each having having having hav hav- ing its own place American artists are equal to any in the world with o oa of ofa f a few outstanding Europeans some e of whom are in the United States |