Show ADVERTISING ADVERTISING'S 15 S THE CHEAPEST METHOD OF DISTRIBUTION D Do Advertising Increase the theLast cost ot oZ a n product t f Last year a billion dollars was spent for tor advertising advertising- In this country coun coun- try Some one hay fo io pay this sum slim of at course coune and It was the consumer who did the paying Yet this does not mean that the consumer paid more for tor the product than he would have ha if It this billion for tor advertising had not be en tacked on As a matter of at fact he paid l less s. s Advertising is a method of ot distribution dis dis- Incidentally k Is la the Cheapest method there is so BO that I the product that is well advertised ad can generally be sold for tor less ies than the he product that is Js never advertised adver adver- The consumer nee need never y wor-y that the money money spent for advertising advertis advertis- ing comes out of at his pockets Wide distribution means quantity |