Show LIGHT GARS CARS HOLD CENTER GENTER OF STAGE STAGE r Big Six Olds Cars Supplanted Supplanted Supplanted Sup- Sup planted by by Smaller Models The te tendency dency toward lower pi prices ices which has been a matter of so m much ch discussion rl In the automobile business this season season is perhaps no more marked than the tendency of a number of ot the companies to usher in a radical revision revision revis revis- ion in weights of their cars The light car is now a permanent fixtures In the business and seems destined destined destined des des- tined to grow in popularity if we may accept as evidence the fact that some manufacturers announce weight reductions of considerably more than thana a thousand pounds under their former models models models-as as do do dothe the manufacturers of the Oldsmobile The big six Olds of ot a year ago ago has been supplanted by four our and eight cyl inder cars which are are lighter by al almost almost almost al- al most 1500 pounds said Manager l of the Randall Dodd Auto f company yesterday he Light Cars Carr Favored Favored- Such changes as these are not made mad by a m manufacturer without a careful study of the automobile market and the enormous s increase in the demand for fot Olds cars in the past year undoubtedly undoubted ly indicates that a reduction In weight without sacrificing wearing quality of ot the ch chassis acc accompanied l paniel by y a r reduction reduction tion In n n price was was a step in m the right direction for the builders of Olds The average average life of an advertisement has been variously estimated at from froma a few days to several months and cases have been known where newspaper news pews newspaper paper or 01 other pert periodical ads have continued to bring results f for r years following their publication Year Old Ad One such instance has come to the attention of the the Olds Motor works An inquiry containing a cupping capping of an ad advertisement advertisement ad ad- of an old dash curve-dash runabout runabout runabout run run- about was received from a prospective car cai buyer in Evergreen a small place in Virginia The advertisement which appeared in the latter part of ot 1901 and was undoubtedly undoubtedly undoubtedly un un- un- un one of the first automobile ads ever published featured the old dash curve-dash car as the best thing on wheels and the postmark showed that the letter was was mailed actually m more re than fourteen years after the Olds Motor works advertisement was printed Manager r reports ports a a. very active Inquiry on from Salt Lake JAke and nd vicinity and throughout the entire intermountain territory have taken their place as one of the most popular cars ever brought Into the Intermountain market |