Salt Lake Telegram | 1915-05-09 | Page 31 | Only One Factory on Solid Basis, Expert Says

ONLY ONE 01 FACTORY ON SOLID BASIS EXPERT SAYS Ford Fore C Cars ra Are Built to Meet Needs of B Buyers Not to Experiment BOSTON May Ma ln 8 Th T The i p president 1 of one of or the most Important automobile automobile automobile auto auto- mobile companies in the country In expressing I i I his J p private v tc opinion I of r rt t the tho future of ot the automobile 1 industry supplies l some ml Int f vi viewpoints por tir which are rather rather- new to the financial communities communities' of New of-New New York arid Bos Dos ton Ho He says says- Its It's not an matter easi r to get the right slant on the automobile in in- in Its Ite unusualness is not confIned confined confined con con- fined entirely ly to its rapid growth and bigness At the present moment the the- theFord Ford Fore company la is the tho only large company on an absolutely sound basis How sound some of the thc others are arc de depends do- do a great Ireat deal on on what they are arC preparing to do This Is Ia because their heir product toda today Is not the product product product pro pro- duct of or tomorrow Unless tho they have havo something under way to meet the rapidly changing conditions ih the they are taking Ireat chances The cars they hey are building are arc not suitable to th the he people who bu buy them The buers buyers buyers buy buy- ers do not know this thiEl but they are learning earning A A yarl variety ty of models mode b by the same Mme manufacturer indicates an tam aln policy The rs manufacturer re dO does dobs 8 not lot know just what It is best for him himo to o make and you oi will notice e also leo that hat h he changes change what he does docs make every OCO year The Ford automobile Is Th a n a car suitable for tor the buyers buyers- They y can afford to use it The new Dodge car Is Ja o of ot similar character The he buyers generally can afford to use it It is 18 a n better r built bunt and bett better r riding car than the cars made by these big companies now so much in the public eye If HIt th the policies of thele companies lined up fairly well with Henry Fords Ford's poll policy C I should say they could bio bo considered r reasonably reasonably safe The enthusiast for the automobile automobile automo automo automo- bile will not always lw y-s y sustain its its use extra extravagantly Most of of the th large companies are prosperous now now because because be be- cause users stand for tor extravagance or rather b because caule us users rs d do n not o t know the unnecessary sary extravagance of the cars cars cars' they buy It alt is possible that the demand for automobile economy economy will n not t develop so fast fat but that producers producers- can keep up with It The point I wish to make is that if it they do not k keep ep up with it It they are in a dangerous erous position