Show People Voice A Appreciation of Their Papers Paper's Independence Fearlessness and thorough independence have hu been the first aims alms of The Salt SnIt Lake TELEGRAM The most good for the greatest number has hus been the basic principle of its editorial policy That would seem to be the thc wish of the Utah citizenship And Aud The TELEGRAMS TELEGRAM has striven to reflect the Hie opinions of this commonwealth The people arc are interested in the welfare of Utah and what aids them benefits The TELEGRAM r. r In III other words The TELEGRAM has hm wanted to be the mirror of the thc people It has aimed to show l the world where the Utah conle r stand It has frowned on tin n gain to be derived from a link With special interests it has aimed to be bc a a fair honest upright fearless independent paper for that is the dominating ing spirit of the 10 loyal 81 Has Hasit it succeeded Y f The largest dail daily cit city circulation of any ny Salt Lake Iak City Ctr newspaper would indicate that it has There is IS another indication that The TELEGRAM f has not Dot failed in its purpose Public Voices Indorsement I Every da day letters are arc received praising The TELEGRAM I for its stand on public questions The Tine TELEGRAM is to be commended for its attitude is a common expression in in these letters Nearly err c every home in Salt Lake City receives The TELEGRAM We Z know that and we take this circulation asan asan as asan an indication of support for the independent newspaper Many 1 have catered to our vanity by pausing to assure us of this this' support And that is the reason we stop to talk about ourselves We Ve havo have every reason in the world to believe that the people of oJ Salt Lake are arc pleased with our policy The circulation is the true barometer of regard We know what we arc are trying to do for Salt Lake City and utah with the backing of loyal citizens Many l of the readers p perhaps haps most of them also know But docs does your merchant the theman theman man w who o patronizes us because of your our patronage know He lie is tho man maD we want to know what you ou think of The TELEGRAM I. The merchant advertises because advertising ing is the introduction introduction introduction intro intro- of him and his goods to the public The selection of the best advertising m medium dihm Is s his problem and frequently he lie has to advertise in all papers and periodicals to learn what paper you read rend Many fany of the business men of Salt IJ Lake ke Cit City know The TELEGRAM as you know it Others only think it is the widest read paper in Salt Lake Cit City And there is your jour opportunity to show your support of Utah's independent paper Let your our merchant know what paper you ou read He lie wants to know that jest as much a. a as he wants to kno know what brand of butter you ou prefer aVe You Told the Merchant Tomorrow is Buy It Now day dar in Salt Lake Lake lUau Many timely ses arc to be made The merchant has called to you ou through advertising When you JOU read The Thc TEL rEL TELEGRAM GnA GRAM I advertisements advertise n ments er make a mental note of the fact that you OU read rend it in ill 7 Tho rhu TELEGRAM I. I Then when you OU make the purchase tell your jour dealer that you JOU read hi his advertisement in The TELEGRAM That is the only check on the value of advertising mediums And advertising is is what enables The TELEGRAM to fi fight ht its battles for the people Nearl Nearly every everyone one of these battles an expenditure which t the e sales of the paper would not repay repa- in ina ina a a year ear But the ad advertiser follows the public praise lie He advertises advertises adver adver- where the public reads You have told The rhe TELEGRAM of your our support support- and Perhaps you have told your yo 11 0 neighbor Have you told toW your merchant 7 Let everyone know what you OU think of The TELEGRAM and the paper will prosper according to your Jour estima estima- tion And in that you prove the support indicated in circulation records and letters addressed to The TELEGRAM f. |