Show COMES HERE TO ADVERTISE SAt I lAKE b A t. t JS B. B Tells How o Other Cities Have Conducted Conducted Con Con- f ducted Camp Campaigns ains i Vi d I II I r r think Salt Lake x C City ty i is it becoming best built city cit in tit tho United States population said sai San Sanford ford B B. who ho has been engaged cd b by bythe the Commercial cub club as 8 a assistant assist man man- nger uger of or the dubs dub's publicity bureau The engagement o of Mr for this work was effected Saturday after after- noon at t a n meeting of the tho publicity S Joseph E. E Caine see see- of the club was lS named as ns manager man man- acer ager n fr of the bureau and Mr r. r as RA his assistant followed follo It is ig the intention of oC the tIle publicity bui bureau bu bu- i reau to advertise td o in all parts of ot the tho v United States the advantages a to be he do do- e- e rived i through h residence here herl and to 5 tell tho the world of the opportunities the industries nod and the tIle advantages es of the tho c city t and the state One of the tho fir first t steps in the tho campaign S of publicity will bo bc O tho the securing of a 1 fund of or with which to carr carry on the work v Tn In the task tl of se securing this fund fun Mr fr who has had wide wille cx- cx S in Fuca work will aIsi assist t f t is iJ an 11 important cit saul said t Mr fr It Jt Jt has hM a u erful ul fu fu- fu 5 ture turc I ha e been heen pa passing Binl through the i 5 cit city from time timo to time tune for the tho In last t fifteen teen fE-cn or sixteen years yeu I have 0 seen en the tho cit city grow from the stage ta e when wIlen tho the grass miss grow grew rc between the ear car tracks track in inthe rn the middle of the streets to it its present pros pres ent cat condition Growth and developS develop develop- S mont have hwe been remarkable The ehan changes cs' cs that have ha taken place in in t the theat thel thelast l last at t ten tD or fifteen years aro tro ro hut but the tho forerunners of the changes chances s f that will wiH willbo bo ho seen within the next ten years Like Liko Business Men Mon Your city jR is i wonderfully developed for one of its Hs population There is i ino s no reason why it should not supply the ene en en- 5 rc e west with about everything it ita a needs cods S Cities Citi's like liko business mono men should ad ad- A business man figures that advertising in will wiH increase his trade and antI his profits will then be le greater A cit city should figure in the same manner Money Mon spent in th that way wn gets actual 5 r u I Portland spent 1000 for one full page erti ad advertisement getting a dis discount discount count of ot 5 per cont cent for cash There 5 were rc answers rs to that advertise advertise- ment nt Those answers thus cost the ci city cents each cacho Tho Tho advertising act of a city should not 1 be he conducted on tho the hurrah harrah come on boys Loys' s o boom style but hut should bo be conducted con cou 5 c fed dueled along business line lines It is n a business bu proposition We Wo want to show IlloW showy y the people why hr they the should hould como come here herc I They lcy want to bo sho shown shonn n f Every fery ery good citizen that comes hero here becomes an anS annuity an an- S for tho the merchants and business businesspeople 0 people and adds to the wealth of tho cH I idly S Believes in i Booklets The Th demand for lIt literature Is great S and d 1 I Is growing I I Hec In booklets with vitti good cuts and Illustrations They The should hould be bo wrItten In crisp short and striking sentences The Tho people read rud th these things s and are arc Impressed with them not Ro- Ro t follow f 5 I t hav hwn talked to hero hore seems c oms to h be in favor or of or th the plans I have havo sug suJ- The first Out ste step p Is to ralso raise th the theS S money and anu then to cut the suit to lit fit the cloth I purpose e to go Rmon among the business men nen myself m and o explain the scope copo of ot the work workS and get Iet their aid I Iwas was Ivas as successful In Portland Sn In raising a fund of ot the tho th largest fund ever raised d in the United States for or that work Ono of th tho th things w we will do will be beto beto beto to get out a booklet Allowing first tho ro- ro sources t and second the attractions of or ortho tho the city In some places it Is II necessary to centralize lIze on one feature Hero wenan we wo nan have two re two resources resources and attractions Th These a methods will wilt bo be governed Jo by the tho executive e committee of oC the Commercial Commer Commer- cial dat club dub and Mr tr ClIne Caine Plans Press Bureau A A pr press lIs bureau will be established to toS got fret into touch with ith eastern papers and S furnish them news and pictures and tea tea- I tOre tun stories about this city and slat state staLe I Syndicate Syndic stuff will ill be prepared with I pictures for patent insides for tor country r- r S newspapers The Th plan of oC circularizing eastern and middle western form fax papers and small newspapers In agricultural Communities will also b be Inaugurated Th They are arc always alwa's glad k d to use such material ma ma- 1 when It H goes oes to them freo of r charge It gets gels results Salt alt I lAke ako City will not bo alone aono In ln Inthe inthe the advertising nd fold field Des Dell Moines s la Is Dayton DayLon 0 O. Texarkana Ark lAfayette Indr md and many other eastern el and south southern 0 em ern cities n are re following the plan with uno unquestioned un- un o qu questioned d success There Thora Is la a wonderful wonder- wonder xul ful held field Jd to work vork upon here and I look Jook for to splendid results |