Show 1 NOTIONS ON ETHICS OF oi TIME THE PROFESSION ARE DIffERENT ERE NR I Illinois Physician ThinKs Newspapers Could Aid Cause Canse of Science QUINCY III May Closer 19 Closer rotations relations relations between physicians anti the j pre preA r w were I advocated b by Dr J J. J V. W Pettit l Illinois I State tate Medical sot society lety In an address at atthe i ithe the tho annual meeting of or the society While I deprecating advertising acl of at a n nature ho he called attention to the public I good that could be accomplished c through h publicity of the right h sort I No No agen agency Is s more morn pott potent nt for tor good Or or evil than the tho secular press said Dr By secular press I mean more mor particularly the newspapers that each d tidy day y reach fully tully 90 per cent of the time reading n lie lic public bl especially By far busy the yla larger people Ira part get gel efra of a about the tho o public pub pub- all their general Information from ZI ne pers Concerning advertisement advertisements Dr said in to part A A broad definition of or advertising would Include everything In an advertisement advertise Is ment er Intended whether h to l benefit paid cy tar fr t the otherwise hr Individual which If such an advertisement contained the truth there could rould be no logical leak objection to it It is hi the element of fraud Intentional Int n- n or otherwise that makes makE's advertis advertis- advertisIng ing by our profession so objectionable Any advertisement devoid of exaggeration exaggeration tion either expressed or 01 Implied should I be regarded as legitimate |