Show I CATALOG BRINGS FRESH BUSINESS I Loc Local l Firm Reports Demand De I De-I mand for P Publication bl cation I During the past week practically cop copies es of of the new ew motor m mer mercantile r- r cantile catalog were sen sent out to the trad trade These vol volumes mes found their way to practically every point In the moun mountain ain region as as as well ell as to th the larger dealers dealers on the Pacific coast coat and at many East Eastern rn points In point of Qt r comprehensiveness the tle convenience and arid arrangement of or this c catalog talog lea leaves es very little to be he de de- de sired It consists of pages of ot descriptive and n Illustrative matter According to A. A D. D McMullen l presIdent president pres pres- pres ident dent and general manager of the company although the vol volume m was just recently put Into the mans malls re requests requests requests re- re quests for copies are arriving from points over practically the in country countr COMPLETE DATA I I S jIn In our catalog said Mr l I ll l- l l lT f yesterday we have made it a point to ta supply complete data on all aU lines Ines lines so that dealers will encounter practically no difficulty whatever Jn In placing lacing us correctly orders tJ that t Involve specific and minute 1 tion ion This This' has been conveniently ar arranged arranged ar- ar arI instances itcan It Itcan it itcan ranged m r that In most number of other can be be done by a means of easy casy d d' d designation si n ton This is true rue on items covering all all' makes of cars When one takes tales into consideration consideration consid consid- oration the differences In the types of parts needed for tor different machines machines machines ma ma- chines one would readily appreciate clate what a big adv advantage It Is Is' to o- o possess a catalog put put together with such comprehensiveness eness as ours It Is for these reasons that we know that the trade will appreciate te and use this volume Our experience during the past year has been that even our first catalog orders were greatly facilitated and a high h class service was therefore possible BUSINESS INCREASED We are aie pleased to observe that thata a great amount of business has been I forthcoming from sections not now v covered by pur ur men but who have received the catalog I From the fact tact that the month of ot March broke all records In our business busi busl- ness we wc thought It was a real stem 1 1 I winder of a n. month It Is apparent nt however that from the manner InI in which orders are arriving from allover all allover allover over the intermountain W West Wt st April I will gain almost per pcr cent jover over the he March arch busi business ess 1 |