Show I h. h ty o Age Advertising of f j j T H. H 1 mo most su successful ever ever held by th the Associated s oci t d Advertising ver Clubs of A America lenc has just come t to a Close in The annual gathering of the advertising l men len of the tle United States has has has' grown in importance as the busi business ess of ff advertising has increased until now some of the b best st minds in the thet t JIL country iU t l are r e employed in in what r rightfully g lt l y can n be be termed a b business ines science r j science v i 4 d hese These 1 conventions a are e of importance n lt nc 10 not ot I only J to th those e who t t t a advertise but to ta those who reap eap the benefit of 1 advertising dyer by r reading ing the printed offerings of progressive establishments n p t vVs rAs a 2 result of tle the increase in in the the use of printers printer's t r s Ink 1 America W thas has as b become come known as s a safe place in in which to shop and d as asby i d l red by the special ial counsel of the Associated Advertising clubs 43 L i. i tr ig nations atio s have ve come to o know America through h the medium that thai tp organization as as the he land of truth in adye advertising l ir Truthfulness ess in iii advertising is the key to tHe door of s success J fact fad is re realized by every substantial and consistent advertiser j n nd aso aso by by every very reputable ble news newspaper aper Th The buying g public has I become a critic of advertising and is IS able to to discriminate b between tw tf en I t he sincere and insincere advertisement i t I. I rt The b buying Y l i public too realizes t that at the tile substantial up P tod to d te e bun busin business ss s houses are consistent advertisers It It also knows t h because any g v n mercantile establishment nt advertises its sales safes l avy and for that reason the stock becomes sh shopworn pw rn t T d is constantly being replenished with newly manufactured man goods J tI t. t ever v keep up with the varying styles styles' as to material arid and make wt In addition it is well understood that because of the rapid l turnover l r over of the stock of an ad advertised co concern ern such an institution W is able to sell i its KO goods ds at a smaller profit t than an the house which h ht t d does es not adver advertise lse a and d. d whose sales consequently a are e small JN i v Most certainly this is an age of advertising and those who 1 would v uld Id keep abreast of df f the trade times not only should shoud read the advertisements but put make a study of them t t I |