Show f lB t tars ears ts Favor v. v t plains p th the L Cause uSe plains plains ainS Why Some Picture Players F layers rs Star for a or Two and ana Then Fade Into F- F t DB s rily O nest t to goodness movie fan has Jias uis often otten often wondered wondered why some I m me see falter when when other lier luminaries of equal iu J or even I lia y d histrionic affluence conquer conquer the fluttering he hearts I 1 hem m spellbound through many years years of ot a care career r bright success vali of the fittest fittest and and the the In fleetest in pre resting problem that only the highest authority is qua qualified I 1 ward problem Is used advisedly ly because ea each L ardent ent r her f own wn Indelible Ideas of f Hi the attributes necessary ary to tol l erow pr or heroine I ro can See no valid aUd reason why then Reginald de Ire dramatic hair hall arid and rom romantic optics should optics should be yanked jj Just because Lov e Lotts rotis she of ot the witch hazel h z happens hap happens ens along and hd pulls pulis a Russian business to sound round the corn corner i queer r to say thee the l le least st why sq m many flames s flicker hc r ou out ickle public shifts its affection and plaudits j Justas just st as this l s on high with ith all cylinders w working overtime ertl e eis 1111 rt o is FI g. g Inca Ince however there 1 I is nothing so so complicated n. n norto nor r Jie to Ie problem of ot public affection He Speaks from actual c ual er for ert fore placing himself In the unique position as counsel 1 whIch v in the Cou Court t. t of ot the thc Movies concerns concerns the r J nd th the defense ns the sympathetic Ym o or unsympathetic public bl c. c he I F By Thomas l H. H rice Ince 1 I fro f table circumstances enforced tem tem- it or various personal personal- concentration Uon Jy y r faculties a star has has' or his producer u to blame f for r loss of aX- aX and pres pres- r. r tine tige If t The Th star is to blame for permitting ego and conceit to seize control of his f former r. r c for Tor taking too much for tor granted ran ed fall falli fall fail i r jn ing- ing to lo keep t abreast breast J of ot the times and becoming becoming be be- r. r coming lax and indifferent in- in different to new was ways and means to hold the publics public's In interest in- in terest PRODUCER BLAMED The producer Is to lame iame for tor permit- permit wing Ing the stars star's hobbIes hobbles hobbles hob bles bIes and Jated to IZ 19 to what t the for or arranging his pro pro- release dates dat of the prot pro pro- t time me necessary to prop prop- pl plure urn for tor placing the therl rl riu ions which fall fail lo to est st ca capabilities f for r l-e- l Nhe work ork of the star I airless ness of the I story and Jc enhance and exem- exem ve Ye made Dl th the fatal tataI I g Ses' Ses for tor tars stars A Ailon tion ilon s exhibited in the theline the line Important parts is ouis and radiant girl I le to to perfection People ille s 's the only girl who part parl Why dont don't donth h lier re ils I this same girl Is ann ann an- an f n her own right She II exploited as s the great alTOgether h i such 2 a lU fUh altogether sincere plans featured presentation presen I est terest applause and applause I Ririe me personage foly fol- fol I y e l l j productions sudI sud- sud j I o of e running and nd tier her I wonder why ve simple As a type j I i the e such and such suchs Ie s o 0 e In a aS hundred T The I ed w was s matte made to OCT orr nUit and talent But I i shoulder the bulk pleasing the public pub she ehe h dispossessed of the responsibility on her herh h failure re rests mit mainly lI Th The iThe I Irl was misjudged jb eagerness e eagerness to ml d l' l personality personality- I lead IMd to chagrin for the discovery a and d financial loss financial loss sponsor or Many leading s stars rs of the this present cl clay y yV I were V r recruited v from the ranks of some uncommonly uncommonly- finer fine production such as 1 I Illustrated herewith an and many more j principals ii ip ls arose aros from the ranks ot tag ing ng men and land women but in these In stances the producers producers' did not mistake type They tested person personality lIty and ability from every possible angle I and hd vi and anal n male made reasonably certain certain certain tain that the material and versatility was I there what is gen generally described de as a J tad fad i is J. J f so responsible for the thede de demise of p pubic bUc affection Seeking greater great r rec recognition and adoration the I from the char charac c Juristic style of work and attempts t to establish tl q Feigning vogue In s some me chosen form of dramatic expression The I fad proves proven S. S popular for a period of time and th then n the public transfers its Us favor els elsewhere l plainly ial l disgusted ted l with so and sos efforts I BRAINS' BRAINS AND BEAUTY r he h a. stars tars vb c continue f to W Hold the respect and patronage of the playgoers are th s a who who- exe moderation n and discretion ln in al all lt things things' pertaining to their art Brains are as necessary as s' s as beauty beauty- I Without intelligence and Intellect Intellect firm firm r reasoning S power Iver I ver and nd the determination and physical energy to to support it the it-the the partin of the ways Js ts inevitable able The gravest danger perhaps Is over over- v r- r confidence A star must never entertain entertain enter enter- ta tain n the thought that tJI tha t. t he lIe or she is ble The grater greater the popularity the lie greater greaten the need for s attention I to the trend of public opinion The really e I famous stars tars of today are continually lly observing and analyzing i iI Eavesdropping in crowded theatres I overhearing the unbiased remarks marks r and 1 J 1 comments of typical trans fans ans reading I I critical reviews of their acting arid rid keeping keepIng keep keep- leep-j leep ling Ing Informed on on developments In the in industry industry hiI in- in I concerns them them- i Ino l. the I flattering praise of their their- close friends I and associates within the studios The producer too must exerCIse carein carein care j in the number of photoplays in which I the star is 19 presented high high- I clars productions a year are re more de- de than sired than twelve p pf pt inferior I quality Then agaIn the star stal- should avoid the inclination to o retire i tempo I I r f raHly from the thes screen n Competition i IS l keen During the them may forget e and t the throne may be oe e ac acquired acquirer ac- ac c 1 y I eJob by a new e heir of fame i I Of Ot even greater significance than ap any of the aforementioned reasons for tor wane of ot popularity is the dominant necessity of correct casting characterization not In lil harmony harmon with the Hie stars sti distinct personality er a weak anin stories and inadequate Interpretation Inter Inter- inter interpretation of ot supporting cast requirements require ments tend to displease the public and work untold Hl h hardship r on the star OT SO MUCH UCH NEEDED A X young dung oung girl Virginia Liquori of Brooklyn ran away front from home because I I friends here she he l look look-ett dike Pear Pearl PearK k I I I I I W t e. e Fox star She sh wanted to fol- fol h Miss Whites White's But It takes than looks to be a Pearl White White- and incidentally y more than looks to be beI at successful in motion pictures RAY RAY S SELLS LS STORiES STORIES Charles Ray has sold to Joseph M. M Schenck the screen screen en rights to A t Cont Contented Content Content- nt- nt ed eel Woman the second of the famo famous s Hoyt comedies to be disposed d of by bIthe the First National star Mr S Schenck bought the tle pl picture pf or th farce to use to-use use It as is a a vehicle for Constance Talmadge Mr Ita Ray Itay had several days das before disposed ofA of ofA ofA A Texas Steer to Samuel F F F. Rork RorIe Some Rome time ago Ra flay obtained the screen rights to fourteen of ot Charles E Hoyt's dramatic r maUc works for the use of his pro pro- d ducin clIg CO i Il pany |