Show 01 y I Silly Legislation I HE bill Introduced in congress by Representative ve Th Thompson to t 11 1 I Increase the revenue of the tIle government by imposing a tax fon on advertisers Is poor legislation It it- itis' itis is is' a silly proposal because Jt lt it would defeat Its own purpose The major part of the nations nation's reven revenue e is now now derived fro from taxation t on business The bigger the ss the greater the revenue for Uncle Sam th The purpose of advertising is s' s to make more mor business Therefore if congress ss penalizes advertising ng business business busi busi- business ness will slump and the nations nation's revenues from income ta taxes es imports imports imports im im- im- im ports and other kindred sources be reduced 1 Advertising too tends tends' to hold down prices dt it It increases increases'S S 'S sales and the quicker th the turnover the narrower narrow rth the margin It on onS S which the merchant can successfully operate It a al also S q creates ates corn com cornS S petition n. n Advertisements carry to the he buying public definite te i for for- mation matlon as to where essentials of life and sometimes luxuries can S 'S be had at the most attractive prices The housewife who follows S th the advertisements is able to hold down the cost of living I Adoption of the Thompson bill would be to starve tarve the goose goos' that that lays the golden egg S S |