Show MUSIC COMPAN ADS ARE PRA Consolidated Twice ncr ner of Advertising M Mc L Again I II Mentioned I babY d What l at h has s a baby to do with a I That Is exactly what the onsol Music company of ot Salt Lake is 75 ii ing lag in a series of ot advertisements advertisement have brought warm the Musical Trade Indicator aj al magazine devoted to wholesale a taU tall music business In the United I This Is ig the third time that the theW thet Using policy of ot the local music firs attracted national attention The Theli pany patty has twice been the t als ala for honest advertising Tiel The The plan to use the I theme in advertising music by Dick Thompson advertising ag ager r of ot the Consolidated Music The use of ot the child as an appeal com comi Mi of course isn't new news bu bu but use to which It Is put by Mr Thora is Is new and many of ot the little Van varia varl which he has introduced bear th the thail D of ot originality Those who have used the child child advertising subject says the Trade Indicator have realized suc results that it Is now one ono of ot the h l I of advertising business The z trade however has been somewhat in tie the adoption of ot this theme P Po because t the e purchase S of t a tt l i strument t- t is a a- large one n W which I I adult pockets music merchants merchants' haw hav trained from experimenting with ti direct appeal Amm AmmAs As a a. promotional feature the thel idea is an excellent one of ot proven I and deserves es to be more 1 b by the tr frade de Mr one of ot the advertising men who whom r this and his plan is worthy of of en t en lion jM I |