Salt Lake Telegram | 1920-02-25 | Page 6 | Question of Advertising

I tl 1 1 of or Advertising i I By Ira C. C Tichenor I SEVERAL previous occasions occasion ns' ns the advisability ity has bas been sug rested jested of the adoption by com commission houses a and d mining s generally of a campaign of publicity in order jh that t Utah e accorded the credit due to the state as one of the leading Krs rs of f metals and particularly of silver copper and lead lea f has been pointed out that although Utah has stood at atthe the top of thep the p the chief silver sliver producing state and and continues a a. a close second ec nd 1 In n this Pt receives It no recognition among Eastern Investors when the subject u er r Is s considered 4 I Utah Uth there are many individual mines wh whose se production would woud be 3 Iy 11 missed by the trad trade In general should the they sud suddenly enly ceasee cease to e nd still dill the names of ot these mines with witha a very vory Cry few exceptions x are wholly unknown outside of the immediate territory striking comparison Is the fact that th the names names' o of scores of bf t companies In a ft single district in a neighboring state are are known throughout and especially In Wall street although probably 9 95 per cent of j still are prospects and probably mos most of them never e er will be lse i h Ies se se directly conditions adverse-conditions are arc due solely to o the lack of publicity id by y Utah's min mining industry and to the persistent plan of or advertising Id by y y the interests is behind the district mentioned as being l located in a a. boring oring state slate subject e Is recalled at the present time time- as Qs the result of efforts now made de to have printed for general distribution and particularly among Investors a ft complete and comprehensive map bf the Tintic district Sri rk it is under understood tood has been undertaken purely purel a as a a. plan to advertise at mining district district and at a a. very l low w cost and yet It is stated that i ms m- Mills s liable t to fall through owing to the unwillingness of some mining I jiles Ies to contribute an insignificant sum to defray the the costs m good maps of ot portions of ot the Tintic district have been issued by Brokerage houses but so far as known the entire district which has r in extent during the past few tew years has bas not been Included gl publication of ot this description Importance of ot the Tintic district justifies the printing of ot such a map true of the various other mining of the state and It it-Is it is to b bI be beI I that all will see the advantage of ot Individual and arid collective advertising eans not only of bettering the mining Industry as a whole but of ofil il r Utah its rightful recognition as aa one of ot the leading metal meta states tates