Show I Bigger I t When James Jame Buchanan was President and fall 11 beaver heaver hats were vere in vogue II I when then hen gentlemen a wore broad cravats and ladies wore hoop p skirts the pennies pennies' the they tosse tossed to children were as big g as quarters But the wheel cart-wheel coppers your grandfather Sn golo for keeping his lace collar clean were not nol as big in buying buying buy buy- ing lug power I power as the pennies of today tod y V A p penny then might t buy a pastry orten orten or orten ten of them take on one to the fair Hair but your our great-aunt great and great uncle great uncle couldn't ha have v gone to a movie at a any ny price 1 I great granther Your may have driven driven en the fastest horse in the country and aud y I paid a tidy sum for it H. t But the price of ofa a stable of thoroughbreds would not notha ha have ve bought him hint a flivver Sixty years ago the ladies could go shopping for dry goods and buy silks that would make you ou green wish vilh envy linens that were linens and broadcloths that I beggar description But what their favorite store did not have they usually got along without You can I pick lick up aP your daily newspaper newspaper per Iper and in fifteen minutes you can I know what hat the different shops are offering offering offering of of- fering in in fabrics patterns varieties and qualities that great grandmother never dreamed could b be be gathered together under under un un- Inder In- In der an any conditions Times have changed and so have merchandise and business methods One Oner r I of the influences that has helped to bring about so much of change that has helped to multiply opportunities and increased in- in increased creased the spending g size of our pennies is ad advertising 1 Every merchant every manufacturer knows that advertising materially reduces re duces daces selling costs b by y increasing the demand for and the distribution of the products of hundreds of tl thousands of mills Indeed many of the things we 4 Gaunt cut today as necessities or simple luxuries Could not be made and sold at their reasonable prices except as advertising advertising advertising adver adver- has created a broad market for them making makin millions of sales at little prices and little profits ad ad- I to owe much And so you very You owe much to the people v of yesterday w who have read and slid been influenced b by y past advertising and so ha have ve made possible the economies es and ana varieties and wide distribution of merchandise merchandise mer rater f chandise that you enjoy thorough thor thor- You owe I present advertising a A familiarity with ou ough h reading greater advertisers ad advertisers ad- ad Telegram ads ad's advertising 1 with Telegram and advertised merchandise makes continually for the increasing siz size siaa of your pennies r I |