Show 1 i. i Uy UTAH PRODUCTS 1 alt Lake Firm Sweetens the World I II cDonald Chocolate Company Company Com Corn pany Has Factory to toBe toBe toI I Be Proud Of By F. F E. E Becker I F you want to take a perfectly good fea ea voyage to I the tropics while in Salt tit LakeS Lake there thero Is no better wa way than to go o to the basement of that where thc they fet feed d the world and get J. J G G. McDonald talk- talk ig about cocoa beans heans Perhaps you ou will go o to th the the- Gold of or Africa and hear the nUnS nUnS' along the Jungle paths 1 un under er big baskets of ot coco cocoa cans ens I was as there the other day and andI I JM o touched lightly at the tho Dut Dutch h floating floating- on a rich brown oud Loud of or chocolate I spent all an of or an our in tho the tall tail timber of or South Amera Amer- Amer a with McDonald always alwa's with that enl ea smell of chocolate in the tho air reat place let me mo tell teU you ou I 1 mean 1 he io basement of tho McDonald Chocone Choco- Choco ate ne te company compan You can imagine I Choco your your- our elf et swimming in a lake Jake of or chocolate r lost Jost In a regular London fog of ot When Vl en I was a kid that would o ha been heen my idea of ot Wasn't so hard to get an wui kl kick k out of It as It was Every ery Imo I think of or McDonald now now and and I IIo Io Io o 0 whenever er I pass a a. candy store store store-I I picture him standing standing- In a a. great brown asia jasin of ot chocolate with a roof Jard garden n nor for or a crown looking out over o sugar sugarcoated coated peaks for new worlds to conger con con- ger 5 McDonald McDonad is sort o 0 sweet on choco- choco atc ite te Hes He's been milk making in it and eating 4 t and thinking it fl for thirty five years ears n r this country McDonald stands for and chocolate stands stand for forI I cDonald Personally ho doesn't look k uch like Jike a bon bon lb Ho wouldn't stay ta till 1111 long enough to set r ORLD MONUMENT But nuL that's all right Even en if he ho look ool like cand candy ho certa certainly nl I OVo'S how to make mao it it lies lie's built up monument of or chocolate the the- fragrance r which Is la wafted to the far corners J if r tho the United States and even unto ru stant lands like Australia and amI China Al ad Japan where the chocolate pets gets ets 41 up tip with the races until you cant can't cantell ell cli em apart Actually makes you ou ee eel Important an and swell with pride for fort forIt 7 It t Lake City as sS y you stand beside those jose ose gigantic chocolate grinders and I i bers in the aforesaid basement and that right there on that spot is iso ho o great transition point from the then n ean lean In tho jungle of Africa to the tho cream at al tho the lips ri j r if some soma lady y of or quality In far Japan I Quite a stunt for Salt Lake Wot Wet you OU Link Ink I 1 Take Tale It from me this chocolate Thing Lhing has got us guessing this year as was his opening statement Not ot that It hasn't had me inc guessing before Oh yes ys many a a. time and oft I Cocoa beans have been heen scarce and arid aln we have been long on them thE ThIs year they are tre not short hut but wo wore 1 are re rc not nol long Jong There Thero were plenty of them hem in Africa and antI South America but We didn't get them EUROPE SWEETENS The They talk about Europe being broke and anil nil starving and all that t bu but 1 do to you know now where those cocoa beans w went nl Well Veil tho they went ent to Europe and anti Europe is s paying good oo money for them So much so in tact taci that we YC aro now aIng exorbitant prices to get any at t all Guess they are arc going to feed ferd Europe on candy or 01 hot chocolate Cant Can't a nt figure figuro it t out any arty other oilier way Then ho took a Inch high dlf divi Into the This is is the tho seventh of a series of articles on the industries of Salt Lake City and vicinity The purpose purpose pur pur- pose is to D Dive ve detailed information regarding the industries and their products so that loyal 21 may better cooperate in the home in industry industry in- in campaign now being in inaugurated in- in au by the tho Utah Manufacturers Manufacturers' I association The Telegram believes will buy Utah i products if they know what these products are and so this campaign I of education is undertaken Daily Dally or as r rapidly as the information can be assembled s The Telegram I will describe a local industry and andI its output After that it is up to I the buying public to do its part port 1 I p papers pers Look at this an and marvel manel In I March arch S New Kew York received from St Thome Thonie on the African Gold Coast bags baSs of or cocoa beans heans In March of or this year ear New York received 2726 ha bags hagl gs hats the matter mattel I inquired Short crop No o he shouted Short hort crop nothing Europe got cm em And look at this Tn In February 1917 1517 Ne' Ne e York received ed hags bags and in February of th this is year ear only bags See that Less than half o of what hat they got two years ago aso and the figures show the they got ot a a. whole lot less les In March larch and now the they are aro getting hardly any at all I 1 dont don't know what we are going to do 10 for cocoa beans beaus IN BIG QUANTITIES And tho ho demand has put tho the price out of or sight Cocoa Cocos butter has jumped from 3 32 to 48 43 cents for June Iune deliveries and the they are aro still HilI going The price of or chocolate is higher than it il has ever evet been in the history of the business Dt Dealers alers wont won't guarantee their theft quotations quotations quotations quota quota- o overnight Youve You've got gOl to grab them when they wire or or you dont don't get them Wo 0 have lia Just paid for forone forono forono ono one carload of or cocoa ocoa butter and anti we did manage to get ct somo some few beans Heres an acceptance of or our order for tons of ot cocoa beans beaus from the Gold Coast for April delivery Onehundred Ono One hun hundred red tons ton Do you ou get that Some chocolate eh And heres here's pounds that will come corne to us from rota Brazil Brazil Bra Bra- zil but I dont don't know where we ve will get tho the rest of or it host Hest of oC It what it-what what dye dvo mean rest of It Isn't that enough to to satisfy everybody every every- body for tho the rest of his natural life liCe No o son that isn't enough that would only feed a few states stale and anti re remember remember ro- ro member we are feeding tho the worl world 35 YEARS AGO I tried to got ot him him started l on somo some of ot that dry statistical stuff which h rt really all ought to to be lie in every article like this this else ese th the hos boss loss will you ou are not earning your our mone money But he lie wouldn't go CO hals the uso use he be said Im not looking at tho the past last im i'm Im I'm looking ahead Besides esIde if ir you get to throwing the hull bull about this business you OU will get everybody c In the tho town lown with a l kettle and a n ba bug bag of or sugar flUb thinking she Is a a. CAnd candy factory facton I started thirty-five thirty years ears ago in the rear of oC Main street where helO 1 I was horn born and Ive I've given the best part of ar In my life to buildIng build build- ling lug Ing up this business Few people stop to think of or this Many Ian believe the they can build up a candy business in a year but a lot of or them have tried It and failed Yes YeR wo we are ore one of or tho the ver very few chocolate manufacturers rs in lit the United States tates We 0 make the chocolate and tho the cocoa from the original bean hean This is IR a story six building Let Iel mo mt s see ee tile the outside dimensions are about Gives Employment to I Persons and Plans to Enlarge pea pea-I b by 65 feet CeeL We e employ about peo- peo plo the year round Yes Ys and weve we've got goot gota a roof garden Jarden on top top That's as a's far faras faras I I as he lie would go on statistics I ITH TH THE E ROOF GARDEN Then he took toole me out to the hothouse I over the holler boiler room where here a aver very Industrious Japanese gardener ardener Is la getting getting getting get get- ting busy with the hanging baskets that thal will bo be festooned all around tho the place when they open the roof garden next month It is iol quite some gome hothouse with all sorts of flowers Clowers and plants rowIng growing Prett Pretty soon the girls will be beable beable able ahle to go 10 up on the roo root roof and look out over o Salt Snit Lake valley and smell amell roses and forget the chocolate for awhile Then he outlined the place where they are starting immediately to build the ad addition to the tle plant They will Just double the capacity in ninety days The reason I dont don't like to say so much about the volume of or business we weare weare weare are doing It Il gives elves pt people ople tho the idea there are millions in the tho candy business busine's and there is no such animal Over O a long hard series of years years wo 0 ha have e built buill up upa a a. business with the tho world for a a. market market mar mar- ket and we feel teel fairly secure But Bul that is no reason why liy this field felt should be bo boosted beyond its possibilities We e have o made mac a success but what of oC the failures failures' A failure is a bad thing thinS and it comes conies from rom ill advised competition The average confectioner thinks he can sell cheaper than his competitors until some day ho lie wakes wake up to find he has been doing business without a a. profit prot That is a aery cr ery sad Bad day ON BROADWAY Ye we sell elt a 3 great deal of candy In the Intermountain states and we also sell right on Broadway in New NewYork NewYork ew I York City We Vo have hac had branches on the P Pacific coast for years cars at Los Angeles Angeles An An- geles gees and Oakland and wo we have ha branches at Denver Den and Spokane We Ve sell everywhere In the United States and in the orient and South America How do I explain Why there them isn't an any explanation necessary necessary- Its Jt's Just quality We Ve can hold hoid our own with on any candy makers maers in the world because I w we wt put pUl out a pure chocolate cand candy or cocoa powder or 01 milk chocolate that thatis is as good as an any made anywhere and better than mo most t That's all there Isto Isto is isto to it it Tomorrow Tomorrow-M Tomorrow Mutual Mutual Creamery Com Corn p pany any |