Show ti Ethics Ethics and Advertising P. P A few years ago it w was s considered sort o o. o sacrilegious for a clergyman to to advertise that serf ser Ices would be held Sunday morning and evening with a welcome for all Gradually Gradually the churches f are e getting over this t It is still considered very unethical al for a physician or dentist to tell of his skill in a paid adver- adver He may Join numerous lodges clubs etc to broaden his and thus let rS Ith those se h he meets know of his but to spread the information broadcast in a newspaper well that would be horribly unethical r The churches are gradually reaching the conclusion that their purpose is to re reach ch the people She he more people th they y can interest the greater good they c can n accomplish Therefore lif if the pastor in r t barge or a visiting clergyman is to preach on some timely and important topic deliver a a messa message e be widely heard th thern churches churches- are e finding it advantageous to let the fact be kown f p The church that do does s the most good is IS the one that attracts more than a regular clientele It ia can be presumed that tha the regulars do not need the r religious training as much as do the irregulars and advertising offers the best means of attra attracting ting the irregulars s. s f With the physicians and dentists the situation is a little different but not nol greatly We Ve know of ofa a dentist who ho has perfected a a. system of painless dentistry but he is is' is very ethical and wont won't tell lb I Irk the th meantime hu hundreds of p people o le are dairy goi going g through the misery of the dental cha chair r hen all thiS pam pain could be avoided If this one ethical den dentist 1 t would break the rules and make his unusual H usual skill known other dentists would be forced to adopt his sst system m and many people would But the dentist in question abides by the etHics and men and women suffer as a result r There are ph physicians who ha have a peculiar skill in some line sp specialists we call them But not one rie person out of nan name e a specialist for any anyone one disease or ailment If we get sick ick we inquire f a neighbor or friend for tor the name nam of some doc doctor tor and we c call ll in that doctor without knowing i hether he is fitted tre treat t the case He may be an n expert on removing the e app appendix but we have fj the he croup r r During the recent ec ir Influenza influenza pid e-pid mic there were undoubtedly numerous physicians physician w who o made mader r careful and exhaustive xh study tudy of the sub subject specialized d on it equipped themselves to treat it with degree of success They were ready to aid and were honestly desirous of render rendering ng i lf service Th They y wanted to save lives but the trouble was the ethics of the profession forbade t t. t f should pu publicly tell teI oJ of their skill tL t In justice w we cannot say that we blame the physicians The subject of being ethical has has' been c into them until it has become became an obsession They are re as certain about the ethics as the darky out ut the ghosts hosts in the cemetery or Huckleberry ry Finn was vas abo about t the effi efficacy acy of a dead dead cat for forli li ie removal of warts But we believe the health of the community would be benefited and the v yes of many persons be saved if the ethics of the medical profession could at times be mingled th a bit of common sense |