Salt Lake Telegram | 1918-10-30 | Page 10 | Republic Pays Tribute to Press Links Salesman and Purchaser

1 .. ... ., , t Republic Pays Tribute to Press Links Salesman and Purchaser I FIRMLY believe that the new p a p e r, whether It la metropolitan, metro-politan, dally or local lo-cal dally. Is one of the first mediums. If not the first. In ralus to the national na-tional s d ver 1 1 ser, " sa y sn official of the Randall- Itepebtlc company, local distributor of Republic Re-public motor trucks. This opinion, coming from ' a man Intimately acquainted acquaint-ed with sdvertlsing In Its varying forms. Is backed up by the Inauguration of an eitenstve advertising campaign on the 2iH0-pound 2iH0-pound Republic Kpeclsl. which Is being confined to dally newspapers ex cluaively. "Newspaper advert la lng. to my way of thinking. think-ing. Is the connecting link between buyer and eases' siss," continues the off)- ' dal. "It Is the voice of eieaaaJsnaaB Jt asys, how. It says it. and where It says It. molds the character end reputation the product enjoys In the public mind. It is no longer necessary neces-sary for the manufacturer of motor trucks to create a desire for motor equipment. equip-ment. The desire is already al-ready there. Kvery pro gre-nlve business house rea Uses the advsntsge of nyttoriscd equipment 'It Is now only a quealfon of finding the truck best suited to the particular requirements of. his business. busi-ness. Ths prestige of ths maker, the reputation of the truck. It a economy and ability to eland up and deliver the service day In and day out, year In and year out those are the things the prospective pros-pective purchaser la most Interested. In now. And those are the thing our newspn per sdvertlsing IS driving home. quickly and effectively. Tak this present drive of ours on the Republic Re-public Hpecisl. At Its present price of 11295 we believe It lo be the lowest low-est priced 200n-pound truck on the market. And by a real truck I mean approved truck construction construc-tion throughout. Not an adapted passenger car but a truck built by truck spec la lists In a factory fac-tory that makes nothing but trucks. We are sure that If a prospective buyer will Inspect this Republic Special Its un-equaled un-equaled value will become be-come perfectly obvious. That la where the newspaper news-paper oomes In. It tells our story, briefly and to the point, lllustrstes the truck and urgee the reader to act promptly while we are able to make Immediate delivery snd at wo low a prTce "