Salt Lake Telegram | 1918-10-05 | Page 3 | Auerbach Store Opens Optical Department

AUERBACH STORE OPENS OPTICAL DEPARTMENT On of ths larvtat and best equipped ' optical departments of ths West has just been opened on ths ms.ln floor of Auer. bach's, with Xr. Farley Moors, graduate optometrist In hsi-c Ths department occupies a huse spars Just off ths shoe department and ts finished fin-ished In white Ivory with a spa-clous reception re-ception parlor. besides Lr. Moor there will bo another optician and a few more expert attendants. attend-ants. There are two tee tins; rAms, with all the necessanr equipment. The bis; feature of this nsw department, which Is of unique nsturs from the fact thst perhaps no other department store In the country hss such a service, will he ths sjrhidlns; of lenses In a special labora j tory in connection with the department. T'te parlor has been provided In order I that peopls ordering glasses may wait for them. It was for ths purpose of better serving the thousands of Auerbaoh customers thst the firm conceived tha idea of Installing ths hew department.