Salt Lake Telegram | 1939-01-09 | Page 18 | Dealers at Parley Told of Soaring Auto Sales

Rctter Rusiness Forecast I MOTOR OFFICIALS FEEL OPTIMISTIC E. C Fielder, left; Felix Doran Jr., and K. M. Chase Dealers at Parley Told I Of Soaring Auto Sales Better business, based upon sound foundations, was predicted for 193S by Felix Doran Jr., o( Detroit, assistant general tales manager man-ager of the Chevrolet Motor company, speaking Monday at a meet-ins meet-ins of Intermountain dealers In the Hotel Utah. Introduced by K M. Chase of Oakland, regional manager, Mr. Doran told the delegates of an Increase In-crease In business during the last two months showing thousands of sales over the earns period of a year ago. The Chevrolet company plans to continue Its sales campaign cam-paign by spending thousands of dollars dol-lars In newspaper, radio and maga-llne maga-llne advertising, commencing Feb ruary 14, he aald. "The uptrend In business Is general," gen-eral," Mr. Doran declared. "When the building industry Is good, then there is a sound foundation for future fu-ture activities : along other lines. Ths people buy what they desire most first, and that Is a home. Next comes aa automobile and clothes." Attending the session were dealers deal-ers from Utah, Wyoming, Idaho and Nevada.