Show Kin Ami Kllsl111 Who spends the money In the stores In nine cases out of ten the women What paper do tho women read In nine cases out of ten tile evening paper pa-per Chas H Jacob the expert In advertising Bays the morning papers do nof reach the wmhen the evening npcr is I taken home the ladles read It in the qvenlng when the days work Is over then they rend the advertisements advertise-ments and plan shopping trips for the morrow lIe cantle ues I believe few ladies even of the higher claAs of Society who employ servants find time to rend the morn Ing papers and take ntlvantage of the nds the same day that they appear A homeIreper < or housewife high or low worth the name busies herself with the household duties servants or no servants In the morning and hM little lit-tle time for newspaper reading Other ocalltles may be different but there Is I one thing of ulilch I am poslllv and that Is I that In St Louis the mornIng morn-Ing papers do not reach the women Salt Lake may be different from St Louis In more than ono respect and both cltlei may be glad of the dlstlnc tlon At the same lime them In I 0 hint for advertisers In Mr Jacobss suggestion which no one Is I denied the benefit of |