Show A Talk With John Wanamaker I 11jrlovisIt tof if Vnitell Plaits Chain of Adirthisig 1IIIol figotbdo Jb A Iftett of II I Int Otiffolso11 toy 121 pepes A1rt 11nor rl 1 I It I I In tht11 oof I rt111 it oveld trial elurllhUlll I IlloileIts 1 G I ITho I 111I11010 L S I eoI 1 II 10hlllTho Turin ami 1 How AITotti rrcnjp rIl1nIIrl prtmrnl rlmol liiro suJ Clio Little gurcliunli Th8 I > Mrhl < i Oct 12 1897I came rtlladrlphl < shlngton to Philadelphia to v tm IuULrvImIv wllh Mr John I Wanamnkor W an I wanted Ills Ida or drUln bUrillclis methods Sold 11 dilion ot the I Imes for the I 1 the c elders Of tills I paper I nl had Ile tit Ilaterst fill Mr AVanninaker but r new hill vhIle ho wn Iotmater I ral and was run that Ie I could pitem to him ho would talk 111 get boe r n cry busy man lie Is I L knoW the biggest nerehnnt In the f on s Ir not In the Acirld rntU G Stat ilice he bought the establishment Meh nso orlglnnll fOunded hy A TIn Stewart T-In New York he h mora from doublid his mrcnnlli Intrt Iii Is tore here In Ihllndllhll hqndle 01 million or doll arm Worth nr tm rods a year unit Its Profits root UPI UP-I have bctn told mOil than a million twelve month lip tin dollars evely lour thOusand clealts her umler one root and Ills interests rea Ili all t to country or lIffrope and In every tit If fart or th nlld States Ile la ono the gr at nd vrtisers or the world f herd II Haiti 1 thaI the mn I hole who writes Ilia daily letter about flow receives Is the neupe do for false I or 116000 a year IIlId that h each or the Phlilldelphl I It PAPerg Vote 10 10 four IhuuBand dollars It amth from for advertising Mr IoVanaj t 18 if almost the N hole Obi I door upn wit interepco himself and II coe U I Jt sajoh that he han VlllllY 10 do IIOW I GOT TO Mil WANAMAKl1It In wilso do business f such pro ar uuall hrd 10 reach iortions crank and bI Iley are ta loged by and did they nol guard their olm Lmure hy ouhl have no Um file k Still I saw Mr Wllnamnker The journ I took In getting III Be an Inteesllng one Olle ot the 0 clerk told me whrO the orne sa dir ting me to a little corner m on II secOnd floor I10re I toJ a hllIlrd old man IInd a Iohahed Young boy Tile oil it man ust hove ben Bennty the Young did not loul to I be mor then L ren f The old man Mode mo think of Methodist deacon lie was one of lIr Won makers nlldentlnl B ee irltl lie told me that he did nol think I could goo Mr Wnnamakt 01 til I that aft < rnoo iilthoUKh he thought I vIas somewhere about tile stole I urged my cAlV and the old gentleman rSly said thaI he would prevent tile 1 tier 10 Mr dome A moment Mer Air Jones came In Mr Jnlb IH Ih wond confidential secretary or air Unamaker Like the first Score UIT le 11 a mall of mature yearn unit of denial apoet Ilia beard Is as g es that of Aaron anti his face Itt 1 as saber us thai of M Ine must have r n 5nin i1 e first raw be golden alf Mr Jon < o gelded thai I mighty might-y be of Interest to Mr Wana = ar lie called the young boy and I I i him to take me 10 the anllroom If the allies of the great merchant I ari to give my card to the lady In hg The young boy went with me II was almost a Sabbath days Jour t from Mr Wunamakers public lee to the little private den which hll I l his real work chop Wo alked ttrough rows of counters to tho Open fill i corner of the building took tile riter and finally away up under e root next lo a long hall I filled with Lki pi ers I was shown Into n little 1 m and my card was left with Mr Vrj Waoamakr s private secretary This i theta jl retary was it young lady Oy wait a liters attractlv O pettion titan it confidential secretaries III tile Voblt end of the building She wan tn i fuel quite pretty but exceedingly illceot She told me that Mr Wells tier had Just stepped out but that Ill > all probability he would soon step In She asked me to wait I I waited I I walted an haur Other people I came Ii mil aHed too but most of them Von tot tired Und left I continued to wait U V tit 01 last I heard a quick ceP I go up tile hall find tile door of the retire beyond opened The step loss that lk of 261r Wanamaker Mr VIUmno4k r at last was In The I tiues IIA fill me netv was Ayes he In for It The young ladytook I my cord nl left the I oxim A momoent later Phe ba h1urrud and lll I Tir Wana miker would see meI entered tile 3u l nl rtl I form and a moment after that won ditting with tile of tile bIggest nice hints of ill finned I states JOHN I WANAMAKKIl I 1 AT SIXTY It WanmnakerB Private olllte YI la rot t more than I ten by twelve In size f l1l1fYa twelve t eM J lit ines his work nl a lift a 2B desk twded up under the window BO that I the light I i ills over his right I shoulder I lit tils there looking over the sure Of tz h days bust hwiaclle rose and am V4 ilbook hands I could not I that lie looked 1h 1 a day xoYS dII n Ile wall Postmaster general Still hi 1 Volvo in his sixtieth year ill he has been an active business 1 Ills Im l for more than ifgeneratlon i He fell wi Inkles I and does not look ilurled I orlV l toI lhl 1 or vtorrled J As I shook hands I 11th him I remarked upon his fresh I led BUM to rl him that he 1dfJ nut M too b overworked He replied N r Wdi III t 11 nm not overworked HUH I I Plenty to do I have to upend Part or arh week In New Yoilc I OP lots from my Nev Yolk store itself Miming and tile business of we elabillaiments I or course nl it tlin cool th IIPI 0 rour buns extends 10 who to ountr Mr Wanamaker T nt 1 10 is the replyjMt Is largely I at It mJ Lusineas of any great Mult be near hoone MV I chief i tu are within 1 a rndlous nrh too of of MW York and Philadelphia I lit t E t yvtlr some goods by mall th 1 I hl buinens made UI If coast wtilcli us Hall ver II ts Z l Ih t thin ut think Ili Ir Wanamnlr n Ili for t ee IOu1d Iyo ve been large t gr at t In rn an I oil have made 161 J 10 I U Is hw Why did YOU 1Ur Lilt V Ork to buying the elllb h tdll NIW Yrk 41 il lit lo in bat vie do f Jhl gi lIalf the r Bay i It I Is I hard to tell L can I I IT Ih g foor that there ills 0 0 1 all 11 Wfh ool t y a start It I I o In Qlk it too I took III at t8hat iinvel = 1 n tt wit 1 with tile little ill other mer I 11 furr but I that I might succeed UITlit T I It true delaftnol which 1 I1 hi it rlEbt The h ttL done 1 et cr nllr I ex A WOltl FOil NgWRIAIItt AD VIatrJHNO Ile w 1 At ttemaker OU are 011J3 ot I 4 rilsers In the I h country t Ills It that arp Your lid t tuaning durlns I the hard times Many or the merchants have leI Ihm drop Does It pay to adver time hn > IIlIIe or s hard 41 certainly think to replied Mr Wnnnmakr when the times nr hard und the people are not buying Is I I Ile very time that advertising sholllt 1 a the henIt You want tu get the People In Be what you hae 10 sell arid you must advertise 10 10 that Whtll the times are good they will omo nf their own accord But I belie be-lie Qlln aIrlllng nil the time We never Step drlllng You Use tile newspapers almost 01 toEetber for ahrllln do you not Yes I have tried all kind but I think nevsspaper advertising Is I by tar lh a Lt > I used In spend a great leal ot money In postern and bills but I have given up that lung ago Can you nee nny I Imdlat results from such i lverlllng I asked I ehoul1 think so replied Mr f o Van matter If yell will come or hr or to our New loik Plans Saint moulng mhen we have ativentHea a job lot of bicycles or some other thing and look at tin long line nf people who tire tunl1lng outllido wltlng for the don8 to open you will sen how the ad 1 virifirvinelits In the newspapers oro read iirMnNT9 OF nusiNiss success suc-cess Then ndvertlKIng Is I one of the hlr elements of business success Is I II not 017II II Is I one nr the elements but not lie t chief replied the great merchant Th I a chief element Is I getting what the people wanl In Iplng Your eyes ont on-t h e 1 arts 01 o lhe world where nev hlngs are made and In giving then he bust of the newest things along tin IIn of their real or fancied need My aim Is I to r1 the good The ad I1nent Is I merely to tell the people hat I have Ihen1 I like the adver 1I0ment which merely describe Nhat w n have In me store I How do you like doing business In I New York Very much Indeed Have you benIn ben-In i ny store lately l No I have not I replied GOSSIP ABOUT A T STEWART 1nu ought to visit my store th < next time you lire In New York said Mr Wannmako It Is I worth visiting to men the building If for nothing else 1 A T stalwart was u genius 1 have been surprised again and again as I have gorip thiouch Hint building walking Iii that dead l man ho to Ii-i find l what a knowledge ho had of tits needs of a mOl < hnlll ie istabllshment Mr Stewart Stew-art lpt I up u building which Is I today I believed I far belter arranged titan any Of the molern structures which rite being erected He seemed 10 know just what wa needed Did Veto know Mr Stewart I asked yes I met him often when I was a young nmll I until to buy goods or him and I hive reason 10 think that ho took a liking 10 mo One day I remember I wa In his woolen department depart-ment buying some stuffs for my store br m hn he came up 10 me and asked m J It I would be In the store for fifteen minutes longer leplled that I v would I IF then went away At the end of the fifteen minutes he returned and handed me a slip of paper saying o You jig man I understand YOU have a mllon school In Philadelphia uo that for II Ilefore I could reply he had left I loukd > down it the slip of paper I t wa II check for JlOOO lIul A T Stewart was not noted for tits charities was he Mr Wants maker 11e did a great deal of good In secret wn the replY lie was always al-ways doing something for other lie gave S50000 to the people who lot hI the Chicago Ore anti when he diNt I You know ho vas building IL million dollar home for the working girl or Nw York lie < had many charitable plans which wr never cnrrl1 out AIIr the Irneonrman wr ho enl 10 France 0 lot or flour for the starvIng people 01 Parts and during the famine in Ireland l lie sent a lot of provisions tn thai country Ho was In fact IL i very charitable man A T sTUWAirrs anNius How did Mr Stewart look Mr Wanamnkcr o 110 was rather plight nnd not over medium height with fair hair and light I blue 1 eyes lie was a man of fine Inele and 0 if mucb 1 culture Wn he 0 grat merchant Yes I think hi war the greatest this century has ever had Iook over his life and you will Ihlnk the same He was tile son of an Irish farmer lie first came to the United States nt n teacher When lie was 21 years old he bought 3000 worth of Belfast laces slid linens nnl Opened n store for the rate of these In New York He slept ul this time In the rear ot his shop He turned his capital over and In creased tits business until lie had what bo said to bo the largest retail store In the world The building alone cost Mr Stewart nearly 13000000 and Its I current expenses at the time or Ills death were about 1000000 a yr In Ills two stores be wait nt thaI limo doing a business of about JIOOOOOOOO a Mar He had In addition to these blanch houses In different parts ot the world l and be was the owner of a number of mills nnd factories When ho died It was said that he was worth bout 000000 A wonn ABOUT THI POST orricn DEPARTMENT flow about your connection with tho post otllco department Have your you-r I grotle1 your official coer Ihere7 Ihere7cant say that I have replied Mr Wanamaker I dont like 10 crltlclsi the poet office and postal matters newt new-t Ila t I nm out ot Office The Machine Is I not rightly organized and managed as It choull be The real bass of Iho department In I Congress nl the other Jndofihe l city on the hill Congress male the laws which govern the do partment and the pnitmaster general is I dependent on Congress for everything every-thing ho gels There art < scores of ways In which the business there might be bettered If the postmister I general had only tile power lo act lie has not the power hower anti our Pon t at pyptern will never be what It should bo under Our present IsYsteall or overnlllenl You were tronrI in favor nf pos tnl savings bank vfere J on n011 Yes was the reply I Ihought they would help Iho poor 11I0SIDnITY is 11 = 1 HAW about tile lime Mr Wana malerw In 1 lousiness iirovlng f 11 lnf Yes some1v h tIJI was the reply The tallff has opened the gate and the beneficial effects which are comIng com-Ing from It have been added to by the misfortunes of other nations In nivlnc poor crops while wo have go1 one AA yet however Ihr are tin man people unolllplo ed 21OLDY of those who have secured work through the better times tire Saving 1Ilr money to pay their debts so we eln not yet feel the good times ns we shall later on Then you think our prosperity will continue 11 believe WA shall have n spell of red tinies We cannot ex Peat that the crops will always be poor In South America India and Iuropc and this elmnl of our prement IlIoHIrlly rally be lacking I m xl year Mill the tnilrt will I start the mills to going find our bhre1 dmnnd after nil Is I th 0 demand III homo TUB TAitirr AND pnicns Has the tar Itr already raised the prices ot gnodl Certainly It Ins was the replv We received today for Instance nn nvolce of steamer rugs They actual Iy cost us 7 57 viprlce These same rug we have been selling here In I the tore under Ihe old tariff rate for J7TO No one would ask us to sell rugs for that price which really cost II eOn fis sevell vents more so You Pee tb 1 or Irlco mU1 ro up ItIs I the same with other things The tariff must necewailly Vote a general rise of prices Do the peoples realize hal prices aIn a-In < < Yes Indeed tboy 010 replied the merchant There has been no tlm lIh In recent years When the peopl I han realized jnt how many cents there are In a dollar nU well As they 10 now They have learned throuUi tile hard I times to figure closely and tby are much Vince cononl1 than they were bfore the bud timen came IS nol that n good thing all around Mr Wanamalr7 I doul know ahout that wn tile replY In order for us to have good times the people must not only make money but they must also spend It freely The two things are reciprocal Wf II oa It la the nnrket that keeps the factor les and the store going and pays the wagps Tnb nia risii AND Tiin LITTLE ONES Hnvv about the department stores Mr Wmumakrr and the charge thl hey are running tins smaller mer hauls out or business I dont regard my store as A depnrt nenl store was the reply A department de-partment store I take It In nn over gruNn country store where you can got a nMII and cheap norlmnt or a great many different kinds of articles arti-cles You m fy be nl lo to get a suit of clothes but you must not be particular IH to the cut or the quality of the roods for you arc restricted to what the man has on hnn We have 110 inch store hero This Is 1 an aggregation aggrega-tion of largo stores We have a bookstore book-store for Instance which Is as large and complete as any In the country We aim to keep everything that Is I published We have one of Iho larBesl 0o r tinit In the city It Is I tho same ivlth clothing nnd other thing Nowas 10 Loch Stores running other people I ont of business Mr WIIOR mnker went on I have often heard that charge I dont believe It Is I true to anything like the extent that Is generally gen-erally believed There are more lice li-ce mica to sell Roods given out now In Philadelphia than ever before anti there are you know other iffires of II Fame nature an min In the city The trouble with tho men who have gone out of business Ii I that they have been working lpon wrong lines They were rnilrted with the dry rot and they would hive played 1 out sooner or later Derides It la I a question ot the greatest good to the greatest number If I cansiomywaj benefiting thousands thou-sands by selling goods cheaper and 01 the same lime make a Iront Is I II lilY duty 10 refuro 10 do 110 Ile Ruse some half dozen mn win I be afflicted by my competition Take the Haldwin locomotive nrk for ln < tance At fit at their large and complete establishment must have hurt the other workers In Iron but by their cheap and excellent locomotives loco-motives travel has been extended whire It could not bo extended before New railways have been built and the great public have been enriched 1RANK G CAIUENTMl |