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Show THE WU.ETIX. HINCiHAM CAXYOX. II AH ' JMIMIW. Wl IJHMiilli llll II 1 IH II WIUIMH Rediscovers America Under New Sponsors Backing of Programs Affords Wider National Contacts; Brings Radio Close to Local Communities. By BAUKHAGE News Analyst and Commentator. We are all proud of the fact tha radio has brought the world righ Into the listener's home. We can b equally proud of the fact that tin sponsorship systenr has brought thousands of America! communities into the broedcaster'i heart and mind. The sponsorship system exemplifies th good, democratic principles of de centralization. I think it's a great invention. U Nt Service, 1616 Eye Street, N. W. Washington, D. .0. In these days when there is so much talk about I would like to take this opportunity to say something about sponsorship of radio. It Is a differ-ent kind of co-o- of course, but it hag done a lot for broadcasting. It simply means that instead of hav-ing one big company sponsor a program over a whole network, a local concern In each town "hires" us. That is why I say the name of Chosen by Station WNAX, Yank-ton, S. D., as "typical mid-we-farmers," Mr. and Mrs. John Oeser won a trip to Washington, a new tractor and money for a new ward-robe. Immediately after being re-ceived by the President, they were interviewed on our program. They were chosen by WNAX be-cause, while running up a remark-able production record on their farm in Westside, Iowa, they also played a leading part in the war activities of the community. Mr. Oeser is 58 years old and is still cultivating the land his father pioneered. He and Mrs. Oeser have eight children the one of military age is a marine two daughters are my boss is legion. There are many advantages in this plan from a purely material standpoint. But to me, the greatest, from the broadcaster's point of view is the fact that co-o- p sponsorship provides a tremendous psychologi-cal tonic. It gives me what I call an boost, because I have a feeling that a lot of peo-ple have elected me to my Job instead of one man hiring me. I feel that I have become a citizen In a sort of new-foun- d economic democracy. Now from the listener's stand-point: When a program is sponsored locally, the townsfolk are bound to look on it with a lot more intimacy. v.v. w;..,.. v. Baukhage (center) interviews the Oesers in Washington, U. C. The people of listening to me as they have for the last three years, feel, I am sure, that they know me better because they know my sponsor, Joe Doe a lot of them personally, a lot more because they have almost daily personal contact with the clerks in his big depart-ment store. And that goes for the flour mill, the bank, the bakery, the dairy, the hotel, the electric power company, the finance company, the flour and feed store, and what have you (and what haven't you in the co-o- p dish?). Like writing for a weekly news-paper, there is a hometown intimacy about this arrangement. This inti- - macy, vicarious though it may be, goes a long way toward breaking down the barrier of invisibility be-tween the unseen broadcaster and his audience. Highly important too, is the total goodwill engendered by the sponsorship system. It means a lot to the sponsor to have the lis-tener realize that a hometown supported institution is paying for the program he listens to. Before I accept a sponsor I have to know something about him. When we get together I have a chance to learn a lot more about him and he about me. Thus, my 130 bosses have helped me, In a sense, to America, and it doesn't do a bit of graduate nurses. Since the eldest boy joined the marines, Mr. Oeser has been doing all the work on his 160-acr- e farm with the help of his wife and the 10 and They have a lot of livestock and raise enough grain on their farm to feed the cattle. Mr. and Mrs. Oeser were widely entertained while in Washington and enjoyed every minute of it. How-ever, Mrs. Oeser was shocked at the prices of food and didn't "see how a family the size of hers could possibly afford to live in a city." While congress recently rewrote the tax law to fit peacetime govern-ment expenditures and the people's earnings they had in their posses-sion the suggestion for a new type of tax program. I say "new type" because it is sponsored by small businesses employing approximate-ly 6,500,000 workers. The sponsors are convinced that their comprehensive program will do a number of worthy things in ad-dition to speeding reconversion and giving tax relief to individuals and business. They say it will also pro-vide a favorable tax climate for small business, encourage venture capital, provide high employment at well-pai- d Jobs, stimulate consump-tion, increase the national income, balance thp hnHoot o ki.k harm to those of us who spend so much time on Pennsylvania avenue to have a daily reminder of Main street which is the real America. So much for direct benefits to sta-tion - sponsor - listener - broadcaster. But there is something which is even more important to radio as a whole. I believe the co-o- p system will go a long way toward dissolv-ing an unfounded suspicion held by some of the general public: name-ly that a commentator reflects his sponsor's opinions. Personally, I have never known such a case, but the myth is widespread. Well, it is obvious that even 30 sponsors couldn't agree to disagree with their commentator on any one thing and when the number passes the hundred mark, a neutralizing effect results which produces a cross-sectio- n view that could reflect only an average of American tolerances. - o li'gn ciupiuy- - ment levels, reduce federal expen-- 1 dirures and retire the national debt. Aside from immediate reductions for individuals and corporations, the long-rang- e program calls for the fol-lowing: For the individual, an ini-tial tax of 16 per cent and reduction of surtaxes, the rates on long-ter-capital gains, estate and gift taxes. Existing exemptions and credits would be retained, deductions of capital losses would be allowed on the same basis as are capital gains taxed, double taxation of divi-dends would be alleviated. The state chambers of commerce would con-tinue the principle of the withhold-- 1 ing tax while at the same time try- - ing to Improve it. In the long term picture for busi-ness, the group would have corpora- tion taxes reduced and the continu-ation of a favorable tax climate for small business. Cawu TtU Back . ihJL$r Jo OCd . ifl V CJhe OM lOomlnicm." m ' PPTp3 I k" NICKNAME: The Old Dominion - , STATIC FLOWER: American f S. i Dogwood J Jr JSk MOTTO: Sle Bempei Tyrannli , jTrlK5 yjuX CAPITAL) Richmond JwSh I By EDWARD EMERINE WNU Features The roses nowhere llloorn so white. At in Virginia; The sunshine nowhere Seems so bright. As in Virginia. tiriTH traditional leisure, charm VV and graciousness, Virginia proudly upholds its titles of "Old Dominion," "Cradle of a Nation," and "Birthplace of Presidents.'' Rich In historical associations, the romance of Virginia Is Interwoven in warp and woof of a nation, its tra-dition! and lore deep In the fibre of its people. A part of old England was trans-planted across the wide Atlantic. Its laws and standards set up in a rich, new land. Through hardships, wars and trials, those principles took on new growth, the virgin soil added new strength and new meaning. They blossomed In George Wash-ington's wisdom and talent, in the magic of Thomas Jefferson's pen, In the rousing voice of Patrick Hen-ry, and In the genius and under-standing of Robert E. Lee. At Jamestown, the first permn nent English settlement in America was made in 1607. At Yorktown in 1781 the American Revolution end-ed with the surrender of Cornwallis and the British army. Williams burg, settled in 1632. is said to oe the oldest incorporated town 111 America, and was the capital of Virginia from 1699 to 1760. The Commonwealth was the scene of many campaigns in the Civil war which closed with the surrender of Tidewater, the Piedmont or the val-ley. Theirs was a government founded upon a constitution that guaranteed individual liberty. They defended their beliefs; they fought for their rights. The Tobacco rebel-lion of 1676 antedated the Boston Tea party by a centuryl "Give me liberty or give me death." spoken by Patrick Henry, was the clarion call to independence, and Thomas Jef-ferson set down on paper our Amer-ican bill of rights. After the close of the Revolution-ary war, the great westward move-ment came as men sought even new-er lands. There were hundreds of Virginians among them, in wide-tente- d wagons, dragged by horses and oxen. Three great gateways opened from Virginia to the fron-tier. To the northeast was the chan-M- l of the Potomac river, the gate- - way known to Washington. In the canter was the gateway of Buffalo Gap and Goshen Pass. The third was Cumberland Gap, known to Daniel Boone, and opening the tow- - ering Cumberland mountains to Kentucky. While there were Virginians on every frontier, ready to pioneer and build America, most of the old stock remained close to their native soil. The Commonwealth of Virginia has never stopped building. Its soil has always been productive. Its mines and factories yield their wealth. Agriculture is constantly expand-ing. Corn and tobacco and garden truck are still grown in eastern Vir-ginia. Cotton is raised along the OUthem border, and peanuts are a valuable crop. Smithfleld hams, from hogs fattened on peanuts, are WILLIAM M TUCK Governor of Virginia Former marine, school teach-er, lawyer, legislator and lieu-tenant - governor. Gov. William M(inform Tuck is Virginia's 61st chief executive. as the Tidewater, was the first set-tled The colonists planted tobac-co there and watched its green leaves turn to gold. Cornfields were resplendent in the sun, and gar-dens gave generously of food for the table. The Tidewater consists of low-lyin- g lands intersected by nu-merous tidal estuaries and rivers. The central part of the state is known as the Piedmont, which rises to the Blue Ridge mountains. The Piedmont is noted for thoroughbred horses, and is the g and l " ' s army, April, lBo3, at Appomat-tox court house near Lynchburg. The Commonwealth of Virginia was named for Elizabeth. England's virgin queen. "Heaven and earth never agreed better to frame a place for a man's habitation," Capt. John Smith declared. It was he who claimed this new land for his queen. Virginia's territory once Included Illinois, Indiana, Ohio and West Vir-ginia. When Charles II was crowned he wore a robe of Virginia silk, and had engraved on coins that the English kingdom should consist of "England, Scotland, Ireland and Virginia." Virginia has been the birthplace of eight Presidents, including Har-rison, Taylor and Wilson, who were elected from other states. George Washington, Thomas Jefferson, James Madison, James Monroe and John Tyler were residents of Vir-ginia when they took ofnee. The names of other Virginians, howev-er, sprinkle the pages of history, literature, art and science. Includ-ed among them are Princess Poca-hontas, George Rogers Clark, Meri-wether Lewis, John Randolph, John Marshall, Stonewall Jackson, Hen-ry Clay. But the list of Virginia's great is too long to name here! The topography of Virginia is a varied one The coastal plain, known I BLl'K RIDGE MOUNTAINS . . . Overlooking the Shenandoah valley. This scene is from a bridle path In the Shenandoah National park. A section of the Skyline drive is at the riirht. horse-racin- g country which perpet-uates the sporting tradition of Old Virginia. It was Lord Fairfax who introduced g to Virginia. Between the Blue Ridge and the Alleghenies lies the Shenandoah val-ley, once known as the "granary of the Confederacy." Its climate is varied, and so are its crops. It presents a picture of wooded moun-tain slopes, well-kep- t farms and cat-tle, fields of corn anH whpat and famous the world over. The live-stock industry exists on a large scale in the Southwest. Virginia produces bituminous coal and limestone as well as cement, clay, feldspar, gypsum, lead, man-ganese, mica, pyrite, salt, sand, slate, soapstone, zinc and even gold! Richmond is the largest cigarette-makin- g center in the world. At UrwiA.linll ,.., , .1 fruit-lade- n trees. Shenandoah valley, unlike the Tidewater and Piedmont, was not settled by English colonists, but by sturdy Germans from Pennsylvania and pioneering Scotch-Irish- . They knew the long rifle, the coonskin cap, the log cabin and all the ad-ventures of the frontier. , It was the northern part of Shen-andoah valley that felt the ravages of war, not only in colonial days but later when there was war be-tween the states. Few scars remain, for the luxuriant grass and hon-eysuckle vines have erased the physical wounds. Hundreds of markers along the highways alone remain to remind the traveler of the terrors and hardships of another day. Virginia molded its men into a pattern, whether they lived in the wcu auu cjatrvviitri e are cnem- - ical plants. Furniture-makin- lum-bering and cotton textile manufac-turing are also extensive. At New-port News is one of the largest ship-building plants in the United States. But leisure and good living, more than creating great fortunes, are the traditions of Virginia. Its people know the ocean front, Chesapeake bay and the rivers. There are hun-dreds of miles of beaches for bath-ing. Fishing in the bay and rivers is good. Channel bass fishing is fine! Virginians know the trout, spot, croaker, bass, rock, blue fish and many others. The days are neier Quite so long. As in Virginia: Nor near to full 01 happy song, As in Virginia. NATURAL BRIDGE . . . One of Virginia's scenic wonders, it Is 215 feet hijrb and 90 feet across the top. SEWING CIRCLE PATTERNS I 1 Smart, J'la tterlng 2)a ij H,ne jk j ComjJele KJarcrolte for B 9 1 1 Spring Dress SCALLOPS make a striking finish smart daytime frock designed for the slightly larger fig-ure. The pretty neckline is flat-tering, brief cap sleeves are com-fortable and practical. Choose a gay flower print and accent with unusual novelty buttons. A style for spring. Pattern No. 1469 comes in sizes 34, 36. 38, 40, 42, 44. 46 and 48. Size 36 requires 3','a yards of 35 or material. yOUR little tot willlofl angel she is in tjS square-necke- d dress. Nofl lace or rufTle edging, pufi'ed sleeves. PatternM easy-to-ma- sunsuit-ijj- M up several in difl'erentH warm weather. Slip afl complete a grand cnsemH younger set. Pattern No. 8971 Is riesipfl 6 months, 1. 2 and 3 years. 13 yards of 35 or yard; slip and panties, ijj S Due to an unusually kr.'B current conditions, slightly required in filling orders foril most popular pattern numboH Send your order to: fl SEWING CIRfl.E PAITFB 709 Mission St., San frantafl Enclose 25 cents In cnl pattern desired. Pattern No. M Name Adrli ess H Oriental on U. S.B" The only Oriental mm whose portrait has appeiH U. S. postage stamp iiH Yat-se- first president ffl nese republic, who washes our China CommemoraiiW issued in 1942. H Post-Civil-W-ar Industries Made Many Millionaires So tremendous was the indus-trial development in this country for two decades after the Civil war that it produced several hundred (millionaires, says Collier's. Between 1890 and 1910, more than 500 daughters of such mil-lionaires were married to titled Europeans. As the majority of the husbands were poor, the ultimate cost of these international unions to the families of the girls has een estimated at 220 million dol-lars. Keepsforrl . . . You can bake at a moment's noil Ifyou bakeathome-you- 'U cheer wonderful New Fl. LschnfB bast Rising Dry Yeast. Easy-to-us- e . . . extra-fas- t, New Fk mann8 Fast Rising stays fresh, potent for weeks on vourp sneii . . . lets you (urn out delicious bread quickly . . atanym No more being "caught short" without yeast in the house. M spoiled dough because yeast weakened before you could use itW Wew ' Heischmann's Fast Rising you can start baking any E?mtak'n,R. "iW-tkw- " It's ready for action when you m Heischmann's Fast Rising Dry Yeast at your grocer1 Cream of the Wei -famous breakfast food farorittm fSo deliciously appetizing, Cr:.imB West is the favorite of Westerners. H appreciate it for its nourishing for its superior taste that makes really good, and for its freedom from harmful W and tough indigestible fibre from the wheat W Try a package today. Ask your grocer MONTANA CEREAL CO., Billings, BARBS ... by B auk ha ge Before the war, says the 20th Cen-tury Fund, around four million Americans paid an Income tax. After the war began, the number rose to above 40 million, or over 10 times as many headaches on March 45. The clerks and salespeople are now demanding "Doncher know there's a pce on?" What does the American soldier in Europe (and officer) want most' Sorry cynics, if. (1) to get home and if not (2) the wife and kiddies over there. Rubble plus rabble makes a revo lution-b- ut a bowl of American soup g"es a long way to convince even hungry communist demociacv isn't so bad CHARMING WILLIAMSBURG Many of the most important pages In the social and political history of Virginia were written in Wi-lliamsburg, the colonial capital, much of which is now restored to its original charm. In its appear-ance, Williamsburg reflected Eng-land in miniature. From its Inception, Williamsburg took its place as (Hie of the most important centers of culture and commerce in the colonies. It kept thaf for 80 years until the seat of Virginia's government was moved to Richmond from war-- I scarred Willlani.-.hur- g In 179ft. With the capital gone, Williamsburg grad- - ually sank into the somnolence of a quiet county scat and college town. John D. Rockefeller Jr. saw in the restoration of the old city an oppor-tunity for a great educational un-dertaking and provided financial aid to rebuild it. After &n exhaustive research to make the work accu-- , rate and authentic, the restoration or reconstruction of 311 colonial build ings has been completed. |