| Show NOT A 1IMIIIILt MIX Whether as classlender In Sunday chool or prascrmeellng or as post astergeneral of the United States ot America or as philanthropist and friend of Presidents or as one of the most suecslul I lousIness men In the world John Wannmakr 01 Phllall Jlbla I onsplcuoua for what he saps and docs being ken accurate and ffenerally wise In word nnd deed The following extract Is I from nn Interview Inter-view with him on lois manner of advertising adver-tising and the results thereof meyer In my life used such a thine ns a poster or a dodger or a handbill My plan for twenty yeura has been to buy so much apaco In a newspaper and 1111 It up na I wanted I would not give nn advertlement In asewo paper 01 GOa circulation far toil dodger or loL crc If I wanted to neil cheap Joweley > or run B Ifnmbllng scheme I might Ue posters but I would not Insult a decent reading public with handbills The class of people who read them are too poor to look to to support mercantile nffnlrs I deal directly with the publisher pub-lisher I soy to him Slow long will loll let me run n column ot matter through your paper for 100 or 15oo > as i the rune may be I let him do the figuring and If I think he Is not trying to take more than his share 1 give him the copy I lay aside the profits on n particular particu-lar line of goods for advertising pm poor At first I laid aside 13000 Lat 3 ear I laid aside and pent SlObS I have done better this year and shall Incrae I i the um lIS i the profits warrant war-rant It I owe m yaoercnt to news papers and i to them I freely give B certaIn pront ot my early business |
