Show SElliNG ClOTHING IN AUTO WITH SHOWCASE Something distinctly new In retail mner- mner has bc been n undertaken b by the Richman Brothers company clothing manufacturers ot oC Cleveland who tho have been using for some time a Peerless car carto carto to carry a show so caso full or of Its product through the tho various small towns or of Ohio for tile the inspection of distant customers The Tho company compan sells Its product dIrect to the consumer without the tho assistance o of middlemen and its distribution problem Is therefore considerably different from that ot of most manufacturers It is difficult dUO cult to get ot people to buy clothing b by mail mati because they can get s so little Mea idea from froma a catalogue ot of how a suit Js Is going to look So o Richman brothers hit upon the tho Mea idea or of a show C case S fun full or of It its goods rt right ht to the consumer It purchased an automobile and had a a. bod body built alon along the lines ot of a show case Clothing dummies durn- durn mies were set up In this and the car driven pretty prett much an all over northern Ohio Th vehicle was kept on display In inconspicuous conspicuous corners or of each town tot and Is acom accompanied b by a salesman to talk up the proposition to e who show Interest interest In- In terest In the tha offerings displayed Time The schema has the of carrying to the Inhabitants f the small towns to a section or of the tho wIndow or of the firms firm's bl big In Cleveland In fact the t-he Unusual Use or of a motor motorcar motorcar car In this connection gives ti-ic ti dl display play even opa tel effectiveness s an orI or- or The Th volume of E sales ad b by time the tar car has been large and timo tho I purchase or of another v vehicle tom tom- the pur- pur poss Is |