Show r BETTER R rna S i YOU are welcome to inspect inspect in- in Owl Soda Fountains at any hour Two stores tore Second South at a In 26 south r Window Dis P la y J JC C CP P C 1 N r S The TheDis Best t les vc SOUTH STATE STREET Salt Lake Women omen Welcomed This is Opportunity Whole and I Heartedly e y an Open Armed to Choos From 2 2000 Pairs of Spring Shoes Spread Out as an Outstanding Value Value Giving Giving at atI a ar r I 2 49 r 3 air r I IBack Back of every J. J C. C Penney Co Mer- Mer Tailored Pumps strap Pumps Orna c Plan Ilan is is a reason We want Pumps Oxfords Ties Party hundreds more Salt Lake City women 3 Sh i iz Shoes z es Dancing Slippers Street Shoes to try our sho shoe shoe- s. s We Ve know that once and Business Shoes Some of the styles you wear weara a pair you will continue to i are pictured wear our shoes And this value giving g gI I makes it easy for you to choose from Good 00 WorkmanshIp or mans i So 80 styles stiles r at a small o outlay u of money p That That's the stor story y in a nu nut t shell l. l an d S Soft 0 f teat L' L Lh Leathers h ers Its It's a pleasure a real delight I 80 S ran Styles SeS to slip your foot into a shoe that is t COMFORTABLE We want you to r rA ti A. A take particular note of tile the leathers used f for Ch n D or olce soft pliable calf calf shiny patent leathers and pliable kid leathers Medium Me- Me t Tills This year we ha have e TWICE as many y ilium and lightweight soles Low meThis mey me- me shoes and nearly THREE TIMES as 0 ilium and hl high g h heels All in all it is the best shoe event yet many styles as we featured during Feb Feb- ed of last year That means it will 33 Styles Displayed be easy for you to fin find d a shoe BEST 1 SUITED whether you TO pay YOUR REQUIREMENTS or In t the h e W. W Windows In d 50 Rayon TIle The Newest Spring Patterns J 98 C yd ti M Gold Blue Rose Red Green Read that headline again 50 inches wide Rayon at a yard vard And they're new Beautiful solid color grounds with patterns in colors that fairly radiate quality Seldom very seldom will you find this quality and this width anywhere at so low a p price ice It will be best to see this value Monday Extra Heavy Rayon Damask This is Is the Quality an and Here ere Are re the Patterns Found In the Best Shops for Much More 1 1 98 yd w wOm Om Ombre re Stripes Modernistic Designs Super Rayon Dam Damasks Every piece is new new every color is warranted not to fade full 50 inches wide ill in gold blue rose blue rose red black rose green also mulberry Why not save many dollars this Spring on your new nely drapery materials Spring Cretonnes Vivid Colors for or the New Season More Beautiful Than an Ever Its It's to Be e an Easy Task as Decorating The Windows This Spring yd yd With the modernistic designs deigns as well as the conventional and stripe patterns pat pat- terns ferns it remains only to choose the color scheme which fits in with your decorative plans Full 36 inches wide Our window display will interest you Gladio Percales I Malabar yd y yd Spring patterns are ale here in A Atypical typical J J. J C. C Penne Penney Co supreme sion A truly worthwhile worth wear resist value Light floral and novelty pat pat- and dark effects Niches inches wide Unmatchable ing percale in light terns 36 36 inches wide anywhere for quality at the he price Smart si New Coats e for or your Spring season 1929 1 One of our important specialization t j L ready now w f iiI A l. l 1 75 24 1 f 11 4 S f J v 1 i II I fl d Y I J For W Op 0 Od 1 For Misses j For Juniors Juniors' WHETHER your interest be b centered t in New t sports coat or more formal type here is I r i a presentation that you should not over ever look Satins twills wool woolens woolens-de- ens-de- ens Monkey Moi cey Fur novelty Eggshell Cararo Caracu signed d. d in In the t 1 lC SI silhouettes lh 0 of f greatest success 8 Wide Wd 1 e F Fur ur C Cuffs and offered at a prIce so one Fabric Scarf ScarE U need not stop at t the purchase of a single Flares Flare J garment Pastel Paste Wo Woolens le s N s Wide Sheets Etc c Now How much are arc you going to save on your bedding this Spring If you choose Nation Wide Sheets and Pillow Cases you are assured of a than better ordinary quality at these worth while prices Sheets Sheets Wide NationWide Wide Nation Wide Nation Pillow Cases CasesA A good sheet for a single Extra length sheets size s I ze Size 4 x 6 before hemmer hemmed Size bIzo before hemmed bed before hemmed Each ch A low price each Each Each- 29 Muslins lOc lOe 2 e c Soft finish Honor Iona I-Iona Muslin and the ever popular Bell Isle Muslin are exclusive J. J C. C Penney Co qualities We see to it that these muslins represent the best values possible to obtain in these United States at the price asked 32 inches wide bleached or 36 il ches wide unbleached I |