Show f Lit ott Can Fool All of the People Some of the Time and Dyne me of the People All the Time But You Cannot Fool All of the People All the Time j i s 's Fittingly Famo Famous us Old Quotation May Be Fittingly Y Ii m A Applied PP to Stores as Well Vell as People le There e re Is a Wealth of Good iny In tZi y It for All of Us il accident that The TheIs here fA oT a so rapidly Nora Noris Nor growing i Is Is ant nt that this store a the confidence of th the gained feed public which It cherishes Theres There's T eres ere's a reason This l lies les In the fact t that at the peu l have o n e learned that they can and antl dollar they for every more et g than elsewhere d In this sture know too that their dollar r 1 only goes farther In the term I ants but In the quality of the they buy as well well-It Is They they e seconds Irregulars or ped merchandise The They know they are getting full cut goods measure up to The Paris Paris' lard dard ot of quality In every re- re f. f When a store stor gives s this kind ot of service service ser ser- vice days In the the year ear as as' as does The Paris Int it to be belIeve believe be- be lIeve that nothing short of a catastrophe catastrophe catas- catas can retard its ils growth Flagrant Price Comparisons Merchandising has In many respects re- re become q quite lle an elusive thing Many stores arc still clingIng cling cling- Ing to the obsolete and Iniquitous idea of quoting flagrant comparative tive values on the merchandise they have to sell comparisons that are beyond all human reasoning except In their own yet minds et they flatter flat flat- ter lr themselves In into 10 sincerely be- be that they're putting some some- S w j wr w wr Values in in Women n F s Lacing Front rant L. L aCIng 1 Gossard Corsets CorsetS- or excellent grade stripe couill cou cou- 75 ill medium low bust with elas a tic top in front edged with novelty brae braid d Three pairs ot of hose supporters SIzes 24 to Zt p Ring Belt o-Belt Corsets I r k lacing style of plain with Diced front braid trimming at 1 top Elastic reinforcement Three pairs hose 1 Sizes 24 to 36 omens omens omen's Fancy 65 Expert E t ill 11 I CJ attendance to insure insure elM lf La Perfect t fitting r A Glorious orious o of New ew Summer Hats r 1 Featuring Large o s Vagabonds and Smart Pokes E r L 1 OO I may choose the hat hat that best suits her type and It if J e desires have some large and some small ones still keeping r i Perfect style This particular showing features felts I it hats hat leghorns and lovely new velvet combinations ln black I Ite y hits te end and all light shades Including severo 1 smart two color two color r i r a r rew New White c ew I Childrens Children's rons j Pastel aste Felts Fe is set N ew P o 0 k es to Smart new arrivals for busl busi- ra 3 95 less liess sports and street Wear Small and medium largo large tlell styles Ha ir and androns beautiful In all desired pastel shades and n white whito a in white and ts styles light summery the kiddies shades will adore Poke j J JJ 6 The le Paris Paris' aras Greatest Sale a e of ofA o A mar r Package Outfits 75 Packages 38 85 Packages 43 l 4 t 90 90 Packages 45 1 00 Packages Package a 50 II f A Packages 55 1 15 Packages 58 k 1 1425 25 Packages 63 PrIce rice J 1 35 Packages 63 r 35 Packages 75 75 Pa cages k ages 18 1 65 Packages P a ck ages 83 83 45 Pack Packages 3 23 3 r 50 ages 1 1 75 Pac Packages 88 65 Pa Packages 25 1 85 85 Packages 93 Packages ages 33 3 Packages es Packages JW 2 2 75 5 Packages 1 i. i 4 50 Packages Z 25 N j thing over on the unsuspecting 1 public by making n. n little extra pronto profit But the public Is no longer people people g-people have come to learn certain t o of merchandise dise In many cases as well as ther the r erchant They're ever on the alert aler for Cor the things that are not just as represented But not so at The people Paris are sure of every ever everything thing they buy here and that fe s wh why r Our business Is increasing In lEaps and bounds The Paris believes In quoting comparative com com- values but not In using them promiscuously If an article is I actually worth more and sells regularly for a higher price than that for tor which It Is being offered offer d we believe you should know about It We Ve do not quote unreasonable comparisons but t only that which Is an actual fact which you have come to learn And that Is why su so many of your friends do their shop ping here This Is being conducted along the trustworthy orth principles upon It was founded founded-a foundation foundation foun- foun dation that has made The Paris P Salt Lakes Lake's most popular shopping center and destined to 10 be Its large larg- est Compare Price Price- Compare Quality It Is a mIghty good plan to shop around at the various stores and compare the prices and qualities ot of the thIngs you need We Ve feel sure that if you do thIs you will bring your our shopping tour lour to a pleasant and profitable close by buying at The Parts just as scores cores oP of value value- wIse are doing every day da And moreover it Is a a. sure shot way or of convincing yourself that The Paris actually sells clean fresh sEasonable wanted dependable merchandise at prices as low as as or lower than can be found elsewhEre on any given article of identical quality and pattern No Ko matter low Jow Tow low the tho elsewhere it If The Paris Pari has the same merchandise our price pile will ahva's be just as low or lower There Is no need for you to ever eve r worry about being bein s misled or duped duPe d by large larSa black type superfluous adjectives or exaggerated state state- lents when you OU shop at this store Comparison quickly proves that you lU will find everything at The rhe Paris exactly as represented fn our ads regardless of price or quality The Paris Paris' Dress I Sales Win Wi Praise of I l Clever Shoppers I A FRIEND ot of ours ED recently from EUROPE with gobs of f lovel t DU DADS for for for- a TROUSSEAU also a 11 SW SWARM AR of smart Paris Paris Paris' 1 CREA CREATIONS Eagerly h her r friends f fG GATHERED G about t vl w THE things and and I in CHORUS excl exclaimed IT darling as each l CNE displayed seemed prettier THAN the last ButE But t TI THE i iSAID E one she's w wearing SA SAID D one c came me direct from dittoed then en enA PARIS another another th Oh h A SERIES OP OF hs h's etc CHARMING Exclusive ETC from all all Yes t the e DE DEMURE elect bride smiled froni TIlE PARIS CO at their their 1495 DRESS SALE SArE I SMART Isn't Tt It r r Mid i- i eason Sale a e o of s r f I Smart Footwear r r t 95 r 4 J I I jfe to 9 95 White Kid Blonde Kid Pate Patent Leather Grey Kid Bl Blonde nde Satin Tan Calf f ft Patent t nt With Wi Blonde londe Trims Black Sa Satin Never r have we been able to present such dainty new and pretty Styles at such dras drastic c reductions Most ot of them are e complete esPeciallY espe selected for this event offering a wonderful opportunity to purchase the latest date up-to-date styles In ladles ladles' footwear at t n. n avery very low price Tice Straps t aps p pumps ties tIcs with Cuban Louis and low heels All An sizes and all widths A to C. C Childs Child's Childrens Children's Ch Shoes Reduced r rAll PlaY y Oxfords All sIzes In the lot but not all sizes in style every Sturdily oxfords for lor chil- chil Shoes Shoes- Shoes dr n. n Of smoked d elk and tan calf A AU sizes G 6 to 2 2 Shoes Shoes r M MiJ iJ I Shoes Shoes La 1 r a N t. t r The Taris he P ParIs ParIs' Mens Men's s r i zt y lase an Sale a e of o o ne i S a I Section Is a Bus Busy r I Place These Days r r 0 Over ver Silk 1 SL Stockings lOC I. I SON brother uncle J FATHER grand athert ather- ather t 1 ALL the men folks Every air tl I 69 y IT seems are re buying Perfect Perfect- e eCta i THEIR summer salts 1 y an d F U 11 I Sell e at SOCKS shirts h ts TIES pajamas amas etc ed A AT The Th pr Paris and d J f THERES THERE'S no wonder for tor One of Amerita's America s foremost brands and while the maker aker HERE everything n has s. s re requested g not to mention his na In our ads it ma may Y BEEN selected with with such lUCh be seen on and in windows Pair every our The great great- INFINITE Il care as to est cst values in many moons I STYLE and quality that h t Med Medium ium weight service ight with the THEY cant can't go wrong t StoP Run Feature 25 New Shades AND last tast but not least st t EVERYTHING Is priced RIG RIGHT HT rl r J. A Sensational ensa 2 n Purchase aSe at Unusual Concessions r Brings to o You ou a Great ea Sale ae of Truly ru New Summer Silk Dresses I 4 special s arrangements with one of the country's foremost foremost fore fore- most dress manufacturers our New York office was enabled to P procure these wonderful new summer summer dresses at Jar far below t the h e usual ti market price They were rushed to us and are being offered Saturday Y for the first time and you are getting the advantage of our savings in SIzes for lor r r price as s is the usual case at The Paris Plan now to be one of the first t to o select f P om these dresse your dresses y S-y ou r visit will be a pleasant and 1 MIsses and profitable one I I l r Women rl esses That at 16 1 to 44 95 U sus Sell e at 1650 50 to 2495 24 95 Georgette and Flat Crepes Crepe in One and Two Piece St Style les- les Y r Past Pastel I. I Shad Shades s and Nav Navy p rr r r Dresses asses That at 95 sua y sell e at a s I j a 2995 to 34 Hand Made and Hand EmIt Em- Em It broidered George ties In n S Navy and the new Pastel Shades s Buy llY Your C oa t s A re F ur 4 th er R e d uee d a f New and eU Coat Dress r 14 i 4 Popular on p Our LayAway Lay j That Coats That I Coats That Coats Coats That P lan Were Form erly Were FormerlY Were FormerlY Were Formerly y ln r Sold at Sold old c at Sold at Sold at at it to 1295 1495 to 1995 2250 to 2495 to tt Boys Boy Piece 4 Summer Suits Perfectly tailored One P air tong long pants one pair styles for tor boys In the pope pope- 1 J 95 5 cOOt 7 9 goIt pants Panis vest and coat Light tar lar summer shades of t tans t wed eight g ht materials Sizes Size 6 5 to 16 grays etc Solid tones or mot rears tied fled effects and 1495 Other Boy Boya Suits SUlb at 1295 1235 rt r r It Durable r Boys BY s All Wool Boys Boys' I Cricket ricket Sweaters W.-sh W. Su Suits Its 1 to 8 I 95 a I materials in Splendid quality f P Pullover lover st lee Genuine N style Y v a large variety of colors and nd r alo aJo weaves in m wool all wor wor- patterns Fast colors Sizes Sizes steel sted sweaters Fair Isle pat fl l to 8 years terns ferns Sizes 24 to 34 t r t. t i Bathing Suits Suit Boys Boys' Ov Overalls Apes Age A Ages Gea 79 89 98 a l 4 to t 9 9 a 10 to 16 a Heavy weight durable quality Favorite piece one styles overalls High back full cut Variety of striking color combinations Sizes 24 to 34 BY Boys Boys' o s New Caps CP a s Boys Boys' Good Shirts Other Suits to All the new summer A big a assortment from which to choo choose colY col- col I st Y les are in LIght g ht 00 1 cOI a. a ors Sizes 12 to 14 weight and light colors Wen Nell mado J 1 L i. i J h. y Girls Girls' its s r. r Juniors Juniors' N ew SIk 1 D u t r Featuring r. r and a d fl flare skirts ts kIck pleats pl attl 95 ring smocking flowing ties long short and no sleeve effect e and t two piece p o ce models mode L s' s and dark shades Sports and dressy Aressy styles also 1 many party troche in in inthe the lot SI Sizes 7 to 0 17 7 years aO New Shipment of Juniors Juniors' New o ti Girls Girl s Voile Dresses Imp Im V Voile ile Dresses s s a Lovely sheer quality In n a Also lustrous fast color ray ray- r host ot of pretty styles 39 one ons and novelty y trimmed with picot ruffles weaves New styles and laces faces pleats etc Pastel new colors Sizes SIu 13 15 shades Sizes 7 to 12 years and 17 years yearn ti Girls Girls' Outing Suits Girls Girls' Summer Blouses Sunshine Suit l piece I-piece New l' clean an and crisp fine style of sulphur dye quality En English lIsh broadcloths 1 khaki Fun Full cut bloomers 95 U wIth elastic knee Self belt and ra ons To Tomboy boy sty styles I es Sizes 14 to 16 Sizes 8 6 to 16 years cars Tots Tots' Summer Frocks Tots Tots' Rompers Etc Tots Tots' Clever New ti Voiles olles prints ginghams novel no color gingham and creepers English of prints t last ast Organ Organdie d. d Ie Bolles Bonnets B. B ties Pretty Frett styles In every eory and chambray All pretty r wanted anted n shade SIzes I 25 shades I 2 to 6 years a Sizes Tots Tots' 1 to 6 Wool years Seers Capes a U 0 85 t Q I 1 0 25 PIne yarns yams PInk and blue with Just arrived for Saturday sell sell- S white collars and cuffs cutts Silk shell edge Right Ing V e pastel shades in In 1 weight ht for tor crIsp trUly frilly styles StIes Becoming to I. I summer a 69 evo every Hmo nce J 1 c X |